Monthly Operations Summary FY2013 (October 2013)

Business Report

Total sales at all stores in October 2013 amounted to　172,585 million yen, 100.3% of the same period last year. Consolidated net sales of existing stores were 98.6% of the same period last year and non-consolidated net sales of existing stores were 99.2% of the same period last year. Average daily sales per store (all stores) amounted to 526 thousand yen. The average number of customers per store (existing stores) was 878, 97.0% of the same period last year. The average spending per customer (existing stores) was 570 yen, 101.6% of the same period last year.

In October, consolidated net sales of existing stores decreased year on year. In addition to the trend of declining sales of cigarettes, weather conditions such as heavy rain caused by an autumnal rain front and several typhoons since September had negative impact on sales. However, gross profit margin of total sales of existing stores improved in line with our estimate, due to more emphasis on value-added products and robust sales of over-the-counter fast food category with high gross profit margin.

Existing store sales by merchandise category were as follows:

Sales of over-the-counter fast food category significantly exceeded the amount in the previous year, due to favorable sales of in-store prepared foods, freshly-brewed coffee, MACHI café and Chinese buns. The new menu of this category, “Ohgon-Chicken” (tender and juicy fried chicken with a golden, crispy crust) was launched in the last week of October. We have seen strong sales of this item, and the initial sales amount of the first week achieved around five million pieces.

Sales of sandwiches and other chilled bakery items significantly exceeded the amount in the previous year, led by sales of new products such as ｗheat bran sandwich developed for health-conscious customers.

The delicatessen category exceeded the previous year’s amount. In particular, prepared food categories recorded significant year-on-year growth led by expansion of the customer base led by strategy targeting female and senior customers.

Sales of daily delivered foods, condiments, canned/bottled foods, and frozen meals exceeded the amount in the previous year. Sales in these categories increased in line with the expansion of female and senior customer base.

The ice cream sales were higher than a year earlier, as the average temperature in October was higher than the usual year.

Sales of cigarettes were slightly better than the year-on-year trend in the last month.　This negatively impacted net sales of existing stores by a little more than 1.5% points year on year.

As of October 31, 2013, the Lawson Group had 11,497　stores in Japan, including 107 NATURAL LAWSON stores and 1,209 LAWSON STORE100 stores.

Existing store sales of Ninety-nine Plus, Inc. amounted to 93.9% of the same period last year (number of customers: 92.6%; spending per customer: 101.4%). In October, Ninety-nine Plus, Inc. opened 3 stores and closed 2 stores.

Lawson is promoting "The Autumn Rirrakuma Fair," from September 3, 2013 to November 18, 2013.

Monthly Data

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Consolidated

Number of Stores

	SEP	OCT	NOV	DEC	JAN	FEB	TOTAL
Opening	99	74	66	85	42	61
65	86	51	63	72	105
Closure	28	32	27	37	17	64
21	34	28	37	39	29
Net Increase	71	42	39	48	25	-3
44	52	23	26	33	76
Total Number of Stores in Japan	11455	11497	11536	11584	11609	11606
11174	11226	11249	11275	11308	11384
NATURAL LAWSON	108	107	107	106	106	105
110	110	108	110	109	109
LAWSON STORE100	1208	1209	1212	1,214	1213	1202
1217	1210	1211	1204	1204	1205
Total Number of Stores Abroad	463	477	482	492	488	482
454	457	461	462	466	458

Sales

		SEP	OCT	NOV	DEC	JAN	FEB
All Stores (YOY)		100.3%	100.3%	102.1%	101.6%	99.9%	102.0%
Existing Stores (YOY)		97.9%	98.6%	100.4%	100.2%	99.2%	101.2%
Ave.Daily Sales per Store (¥thousands)		524	526	514	533	494	510
Number of Customers	(Number)	887	878	862	834	779	800
Number of Customers	comparison w/ previous year	96.8%	97.0%	99.3%	99.5%	100.1%	98.5%
Spending per Customer	(¥)	566	570	567	602	593	598
Spending per Customer	comparison w/ previous year	101.2%	101.6%	101.1%	100.7%	99.1%	102.7%

Non-consolidated