The next 50 years begins soon.
Blending reality and technology to accelerate the development of the "hub of refreshment in every community"!

Lawson is pursuing its group philosophy of "Creating Happiness and Harmony in Our Communities." We recognize that the Sustainable Development Goals (SDGs) set forth by the United Nations align with the direction of the Lawson Group's philosophy and vision of creating happiness and harmony in our communities, and the SDGs further advance the efforts we have undertaken so far.
Lawson maintained its sales activities despite the challenging conditions present during the COVID-19 pandemic, in order to fulfill its responsibility of “challenger that aspires to be useful to everyone” and in its position as an essential worker of local communities. Yet with social conditions constantly undergoing tremendous change, there is growing demand for convenience stores to deliver "new forms of conveniences." This made me realize that unless we change the way our stores operate by harnessing technology, there is the risk that our company may not be able to continue surviving going forward.
Since FY2024, we have introduced our next-generation ordering system, AI.CO (AI Customized Order ) at our stores, rolled out initiatives for reducing lost sales opportunities and food loss by recommending orders, merchandise assortment and discounts, and expanded the number of items and areas of our delivery service as a way of providing further "convenience." We also entered into a three-way capital and business tie- up between Mitsubishi Corporation, KDDI CORPORATION and Lawson, Inc. I believe that we will be able to deliver new value to people, communities, and society by leveraging the business foundations of our three companies in full.
Lawson will be celebrating its 50th anniversary milestone in 2025. Looking ahead toward the next 50 years, we will be engaged in the challenge of achieving a "Global Real x Tech Convenience" next-generation convenience store that will prove to be wildly popular, by fusing technologies such as artificial intelligence (AI) prediction, robots and online services with the welcoming and inviting spaces that value human interaction built on the real stores that can only be offered by Lawson.