ABOUT US

Corporate Message

New corporate slogan for a leap forward in the new Reiwa era.
Lawson strives becoming a “Hub of refreshment in every community”

We respond to social issues by honoring our three promises under the New Lawson Declaration while striving to become “every customer’s No. 1 recommended brand.”

Our three promises: “Superior taste,” “Human kindness,” and “Environmental (Machi*) friendliness.”
We promptly identify social problems that our customers care about and society’s ever-changing diverse values, and respond to them in a swift manner through innovations and enhanced product line-up and services. By doing so, we strive to become a “Hub of refreshment in every community” which everyone can happily visit and find “Whew!” Surprises.
The new Lawson will continue to support and grow with its customers.

* Machi (literally “town”) refers to the communities in which Lawson operates and, by extension, the global village as a whole.

New era, new life, new convenience store this novelty truly excites us, and we want to share this excitement with all of you. Lawson is committed to becoming a “Hub of refreshment in every community” through the three “Whew!” Surprises. New era, New Lawson.

[Note: ほっ = Whew!]

Other Contents

Mission Statement
Mission Statement
Lawson aims to become an essential part of our communities. That is our Group Philosophy, our Code of Conduct, that all our workers are conscious of.
Our History
Our History
See the history leading up to the construction of our current business model, which continues the innovation of convenience stores.
Corporate Profile
Corporate Profile
Lawson aims to become an essential part of our communities. See the current number of stores and sales figures.
Our Group Companies
Our Group Companies
Lawson is not only a convenience store. We also have group companies including entertainment, media, and more.


PAGE TOP