SUSTAINABILITY Customer Relations

Efforts to Respond to Customer Feedback

Outside of stores, inquiries and opinions from customers are handled by the Lawson Customer Center. After receiving an inquiry, the respective departments in charge respond to it. At the same time, they share the issues with the entire company via the company intranet and other means, allowing feedback to be utilized in store development, product development and the provision of new services to improve customer satisfaction.

Changes in the number of customer comments

Population Approach

Breakdown of customer comments

Population Approach