The sales result of LAWSON Business (LAWSON and NATURAL LAWSON) in April is as follows*1.
Existing-store sales (excluding ticket and gift card sales, etc.) increased 6.0% year on year over the same period and the average number of customers per store increased 3.7% and the average customer spend increased 2.2% year on year.
The Lawson Group operated 14,603 convenience stores in Japan at the end of April 2023, including 131 NATURAL LAWSON stores and 659 LAWSON STORE 100 stores.

<Sales situation>
・In rice products category, sales were strong for such products as Kinshari rice balls made with carefully selected rice, which have been renewed to be fluffier.
・In over-the-counter fast food products, sales of new “KARAAGE-KUN Fried Chicken” products were strong.
・In “Machikado Chubo”, an in-store cooking service, the sales of boxed lunches, such as new local rice bowls, and prepared foods were strong.
・The number of stores which MUJI products were brought in have been increasing, and the sales of baked goods and cosmetics, etc. were strong.
・In cosmetics, sales of new brands jointly developed with a popular cosmetic brand were strong.
・In toys, sales of entertainment lottery tickets and trading card games were strong.

<Sales Promotion Measures>
Sales campaign using stamps. (2/28-5/29)
HAPPY LAWSON PROJECT. “Three different cheese flavors of KARAAGE-KUN Fried Chicken”
HAPPY LAWSON PROJECT. “Renewing Kinshari rice balls”
HAPPY LAWSON PROJECT. “Having a sale in Long holiday!”

Note 1: Sales of the LAWSON Business include sales generated by LAWSON stores (excluding Lawson Okinawa, Inc., Lawson Minami-Kyushu, Inc., and Lawson Kochi, Inc.) and NATURAL LAWSON stores.