The sales result of LAWSON Business (LAWSON and NATURAL LAWSON) in September is as follows
*1.
Existing-store sales (excluding ticket and gift card sales etc.) increased 1.0% year on year over the same period and the average number of customers per store increased 1.7% and the average customer spend decreased 0.7% year on year.
The Lawson Group operated 14,634 convenience stores in Japan at the end of September 2022, including 133 NATURAL LAWSON stores and 666 LAWSON STORE 100 stores.
<Sales situation>
・In rice products category, sales of rice balls were strong due to strengthened regular products’ lineups.
・In over-the-counter fast food products, sales of "Protein Chicken" drove the strong sales.
・Sales of "Machikado Chubo", an in-store cooking service, continued to be strong, driven by renewed "Fried Chicken Bento” and measures of app coupons.
・In dessert category, sales were driven by the new Cheese Cake and other new products.
・In daily foods, the sales of prepared foods packed in boxes using transparent material were strong.
・In daily necessities, sales were driven by MUJI cosmetics brought in stores in currently expanding areas.
<Sales Promotion Measures>
Sales campaign using stamps. (8/30-11/28)
HAPPY LAWSON PROJECT. Protein fair. (9/13-9/26), etc.
Cigarette sales were a factor that pushed down existing-store sales in September by about 1.5 point year-on-year.
Note 1: Sales of the LAWSON Business include sales generated by LAWSON stores (excluding Lawson Okinawa, Inc., Lawson Minami-Kyushu, Inc., and Lawson Kochi, Inc.) and NATURAL LAWSON stores.