The sales result of LAWSON Business (LAWSON and NATURAL LAWSON) in July is as follows*1.
Existing-store sales (excluding ticket and gift card sales etc.) increased 2.3% year on year over the same period and the average number of customers per store decreased 0.9% and the average customer spend rose 3.2% year on year.
The Lawson Group operated 14,657 convenience stores in Japan at the end of July 2022, including 133 NATURAL LAWSON stores and 668 LAWSON STORE 100 stores.
<Sales situation>
・In over-the-counter fast food products, sales of "KARAAGE-KUN" were strong due to the release of a new flavor.
・Sales of "Machikado Chubo", an in-store cooking service, continued to be strong, driven by the new product "Fried Chicken Rice Bowl with Sauce”.
・In rice products category, sales of rice balls were strong due to the launch of a new product made with rare brand-name rice and measures of app coupons.
・In bakery (sandwiches etc.) category, sales of products supervised by fresh cream specialty store “MILK” and high-price burgers were strong.
・In daily foods, sales of regular products were strong due to strengthened product lineups, and the sales of prepared foods packed in boxes using transparent material were also strong.
・In frozen foods, noodles, frozen desserts and renewed Takoyaki contributed to sales.
<Sales Promotion Measures>
Hokkaido Fair. (7/5-7/25)
HAPPY LAWSON PROJECT. KARAAGE-KUN Fried Chicken. (7/5-7/18)
HAPPY LAWSON PROJECT. app coupons. (7/19-8/16) etc.
Cigarette sales were a factor that pushed up existing-store sales in July by about 1.5 point year-on-year.
Note 1: Sales of the LAWSON Business include sales generated by LAWSON stores (excluding Lawson Okinawa, Inc., Lawson Minami-Kyushu, Inc., and Lawson Kochi, Inc.) and NATURAL LAWSON stores.