The sales result of LAWSON Business (LAWSON and NATURAL LAWSON) in June is as follows*1.
Existing-store sales (excluding ticket and gift card sales etc.) increased 2.3% year on year over the same period and the average number of customers per store increased 1.1% and the average customer spend rose 1.2% year on year.
The Lawson Group operated 14,652 convenience stores in Japan at the end of June 2022, including 133 NATURAL LAWSON stores and 667 LAWSON STORE 100 stores.

HAPPY LAWSON PROJECT started on June 14. As the first step of the project, we have been implementing reward points and app coupons measures for "Founding Festival."

<Sales situation>
・In over-the-counter fast food products, sales of "KARAAGE-KUN Fried Chicken" ," Fried Chicken" and "Crispy Fried Chicken" were strong due to the release of new flavors etc.
・Sales of "Machikado Chubo", an in-store cooking service, continued to be strong, driven by the new product "Crispy Noodles with Vegetables”.
・In rice products category, sales of rice balls in general were strong due to strengthened product lineups, receipt coupons and other measures.
・In bakery category, sales of sandwiches and high-price burgers, which were promoted on Meat Day (the 29th of every month), were strong.
・In dessert category, sales of Uchi Café sweets were strong due to the launch of GODIVA-supervised products and the successful measures such as the app coupon.

<Sales Promotion Measures>
HAPPY LAWSON PROJECT started. The first event “Founding Festival” (6/14-)
Accumulate stamps campaign of Minions (5/31-8/29)
App lottery campaign of Universal Studios Japan (6/8-7/4), etc.

Cigarette sales were a factor that pushed up existing-store sales in June by about 1.5 point year-on-year.

Note 1: Sales of the LAWSON Business include sales generated by LAWSON stores (excluding Lawson Okinawa, Inc., Lawson Minami-Kyushu, Inc., and Lawson Kochi, Inc.), NATURAL LAWSON stores.