The sales result of LAWSON Business (LAWSON and NATURAL LAWSON) in October is as follows*1.
Existing-store sales (excluding ticket and gift card sales etc.) increased 5.7% year on year over the same period and the average number of customers per store increased 0.1% and the average customer spend increased 5.6% year on year.
The Lawson Group operated 14,633 convenience stores in Japan at the end of October 2022, including 132 NATURAL LAWSON stores and 665 LAWSON STORE 100 stores.

<Sales situation>
・In rice products category, sales of rice balls and boxed lunches featuring prolonged freshness and chilled storage were strong due to strengthened regular products’ lineups.
・In over-the-counter fast food products, sales were driven by various chicken products (Fried Chicken, Crispy Fried Chicken, and Protein Chicken) and new KARAAGE-KUN Fried Chicken products.
・Sales of "Machikado Chubo", an in-store cooking service, continued to perform well thanks to a strengthened lineup of standard products, introduction of kitchen prepared foods, and application coupon measures.
・In daily foods, sales of prepared foods and products such as steamed chicken, which is an easy food to consume protein, were strong.
・In frozen foods, sales of frozen boxed lunches, such as the renewed mapo tofu bowls, and noodles were strong.
・In daily necessities, sales were driven by MUJI cosmetics brought in stores in currently expanding areas.
・In toys, entertainment lotteries performed well.

<Sales Promotion Measures>
Sales campaign using stamps. (8/30-11/28)
SPY×FAMILY Lawson App Lottery. (10/19-11/7), etc.

Cigarette sales were a factor that pushed up existing-store sales in October by about 2 point year-on-year.

Note 1: Sales of the LAWSON Business include sales generated by LAWSON stores (excluding Lawson Okinawa, Inc., Lawson Minami-Kyushu, Inc., and Lawson Kochi, Inc.) and NATURAL LAWSON stores.