Monthly Operations Summary FY2019 (Feb 2020)

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Convenience Store Business in Japan

Sales

(YOY)

Lawson, Inc. (Non-consolidated)
Existing Stores Sales 99.6%
Number of Customers 98.8%
Spending per Customer 100.8%
All Stores Sales 99.6%

*This chart shows the total sales of LAWSON, NATURAL LAWSON, and LAWSON STORE100 operated by Lawson, Inc. Sales of Lawson Sanin, Inc., Lawson Kochi, Inc., Lawson Minami-Kyushu, Inc., and Lawson Okinawa, Inc. are not included.
*Existing stores: Figures of tickets and gift card etc. are not included.  

Stores

（Number）

Lawson Group
Opening 6
Closure 188
Total Number of Stores 14444

*The number of stores in Lawson Group includes Lawson, Inc., Lawson Sanin, Inc., Lawson Kochi, Inc., Lawson Minami-Kyushu, Inc., and Lawson Okinawa, Inc. 

▼　Detail Deta

▼　Business Report

The sales result of Lawson, Inc. in February is as follows*1. Total sales at all stores in February amounted to 198,813 million yen, a 0.4% down year on year, and average daily sales per store (all stores) totaled 505 thousand yen*2. Existing-store sales (excluding ticket and gift card sales etc.) decreased 0.4% year on year over the same period and the average number of customers per store fell 1.2 % and the average customer spend rose 0.8% year on year.
Due to the spread of the new coronavirus infectious diseases, the trend of certain products’ sales and customer visits has been changing this month. We will closely monitor the future impact.

Below is a breakdown of the existing-store sales performance by individual merchandise categories.

Sales of bread (sandwiches etc.) category extremely increased thanks to a launch of new hotdog series as well as favorable sales of original sandwich series.

Due to favorable sales of original chocolate desserts specifically introduced for Valentine season, sales of dessert category increased drastically year on year.

Bakery category sales increased year on year, mainly due to sales increase of new products added to “Machi-no- pan” bakery series.

As a result of our continuous initiatives to expand product lineups, sales of daily delivered food and frozen food items extremely increased year on year.

Sales of daily necessities dramatically increased due to high demand of hygiene products including masks according with the spread of new coronavirus infections.

Cigarette sales decreased and accounted for approximately 0.5 point decrease year on year of existing-store sales growth in February.

The Lawson Group operated 14,444 convenience stores in Japan at the end of February 2020, including 145 NATURAL LAWSON stores and 742 LAWSON STORE 100 stores.

Regarding LAWSON STORE 100, due to the spread of new coronavirus infections, sales of daily necessities such as masks and other hygiene products and processed foods such as instant noodles increased year on year. As a result, the existing-store sales rose 0.2% year on year in February (customer numbers: -2.3%; customer spend: +2.5%).

The existing LAWSON stores' sales in Japan (LAWSON and NATURAL LAWSON)*1 in February decreased 0.5% year on year.

Lawson conducted a winter lottery campaign and a campaign of collecting stamps in February, and has been promoting a campaign of collecting stamps of Japanese popular films to help broaden its customer base. In addition, the Lawson-limited product “Lemon Sour Cocktail”, supervised by a famous artist in Japan, was well accepted.

On February 7, 2020, Lawson announced its new initiatives to support business operation of franchise (FC) stores. Initiatives include support for promoting low-profit FC stores shift to multi-operation, store manager training, measures for new owners, new five-year contract package, and support for FC owners to take leave, etc. Lawson will continue to build stronger partnerships with FC owners.

On March 2, 2020, Lawson announced "Cooperation in efforts to prevent new coronavirus infection”, such as to support lunch for school childcare facilities (provide rice balls free), discount sale of some products of MACHI café using domestic raw milk (March 9-20), and headquarters employees’ work from home for two weeks from March 2.

Note 1: Lawson, Inc. sales include sales generated by LAWSON stores (excluding Lawson Okinawa, Inc., Lawson Minami-Kyusyu, Inc., Lawson Kochi, Inc., and Lawson Sanin, Inc.), NATURAL LAWSON stores, and LAWSON STORE100 stores. The LAWSON operation in Japan consists of sales generated by LAWSON, Inc. excluding sales of LAWSON STORE100 stores.
Note 2: Total sales at all stores include figures of tickets and gift card etc. These sales differ from “Net sales of convenience stores” in our other disclosed documents.

 

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