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The sales result of Lawson, Inc. is as follows. Total sales at all stores in February amounted to 155,933 million yen, a 3.8% up year on year. Existing-store sales fell 1.1% over the same period. Average daily sales per store (all stores) totaled 502 thousand yen, while the average number of customers per store (existing stores) fell 0.9% to 787, and the average customer spend at existing stores fell 0.2% to 590 yen. The existing LAWSON stores’ sales in Japan*1 fell 1.3% in February.
Existing store sales fell year on year in February, following a contraction in cigarette sales and a change of sales channel for a certain type of tickets.
Below is a breakdown of the existing-store sales performance by individual merchandise categories.
Sales from our delicatessen category, including salad items, rose strongly year on year in February, thanks to effective marketing of some category items.
Sales of daily delivered food items and frozen foods, which include our Lawson Select series, rose considerably year on year, with TV advertisement and discount sales.
Over-the-counter fast food sales also exceeded year on year in February due to continuing strong sales of donuts, MACHI Café and new flavor of fried chicken product.
Bakery category performed well in February, thanks to promotional campaign.
Ice cream sales expanded year on year due to the warm weather in the middle of February.
Our chilled beverage category saw significant sales rise year on year in February with the good sales of NATURAL LAWSON brand’s cup beverages.
Sales of soft drinks rose year on year in February, thanks to special promotion including TV advertisement.
On the flip side, the sharp fall in cigarette sales shaved approximately 1 point off existing-store sales growth in February.
The Lawson Group operated 12,395 convenience stores in Japan at the end of February 2016, including 134 NATURAL LAWSON stores and 809 LAWSON STORE100 stores.
Regarding LAWSON STORE 100, existing-store sales rose 2.5% year on year in February (customer numbers: +1.7%; customer spend: +0.8%). In February, we opened 2 stores and closed 1 store.
Lawson promoted the “Miffy Soup Bowl Present Campaign” from December 1, 2015 to March 7, 2016, and is now promoting the “Rilakkuma Spring Campaign” from March 4 to June 13, 2016 to help broaden its customer base.
Note 1: Lawson, Inc. sales include sales generated by LAWSON stores (excluding Lawson Okinawa, Inc., Lawson Minami-Kyusyu, Inc. and Lawson Kochi, Inc.), NATURAL LAWSON stores and LAWSON STORE100 stores. The LAWSON operation in Japan, equating to the non-consolidated performance disclosed up until January 2014, consists of sales generated by LAWSON, Inc. minus sales generated by LAWSON STORE100 stores.
LAWSON Group (Total of convenience store business) | |||||||
SEP | OCT | NOV | DEC | JAN | FEB | TOTAL | |
---|---|---|---|---|---|---|---|
Opening in Japan | 43 | 82 | 72 | 75 | 46 | 177 | |
Closure in Japan | 68 | 46 | 50 | 49 | 25 | 57 | |
Net Increase in Japan | -25 | 36 | 22 | 26 | 21 | 120 | |
Total Number of Stores in Japan | 12170 | 12206 | 12228 | 12254 | 12275 | 12395 | |
Total Number of Stores Abroad | 675 | 690 | 707 | 754 | 753 | 758 | |
LAWSON stores in Japan (Excluding affiliated company accounted for by the equity-method) | |||||||
Opening | 42 | 78 | 64 | 70 | 42 | 169 | |
Closure | 54 | 40 | 43 | 45 | 21 | 51 | |
Net Increase | -11 | 40 | 19 | 27 | 18 | 116 | |
Total Number of Stores in Japan | 10717 | 10757 | 10776 | 10803 | 10821 | 10937 | |
NATURAL LAWSON stores in Japan | |||||||
Opening | 1 | 1 | 2 | 2 | 1 | 2 | |
Closure | 1 | 0 | 0 | 0 | 0 | 1 | |
Net Increase | 0 | 4 | 4 | 2 | 4 | 6 | |
Total Number of Stores in Japan | 114 | 118 | 122 | 124 | 128 | 134 | |
LAWSON STORE100 stores in Japan | |||||||
Opening | 0 | 0 | 0 | 0 | 0 | 2 | |
Closure | 10 | 1 | 4 | 1 | 0 | 1 | |
Net Increase | -11 | -6 | -4 | -3 | 0 | -2 | |
Total Number of Stores in Japan | 824 | 818 | 814 | 811 | 811 | 809 |
* The number of stores is a total number of stores operated by the Lawson group including the number of stores operated by Equity method affiliates and unconsolidated affiliates.
**Total Number of Stores in Japan include satellite stores.
Seijo Ishii Business | |||||||
SEP | OCT | NOV | DEC | JAN | FEB | TOTAL | |
---|---|---|---|---|---|---|---|
Total Number of Stores in Japan | 113 | 115 | 117 | 119 | 120 | 120 |
* As for Seijo Ishii Business, number of Franchise stores and restaurants are not included.
Lawson, Inc. (Non-consolidated) | |||||||
SEP | OCT | NOV | DEC | JAN | FEB | ||
---|---|---|---|---|---|---|---|
All Stores (YOY) | 104.2% | 104.1% | 100.5% | 102.2% | 100.7% | 103.8% | |
Existing Stores (YOY) | 103.7% | 103.9% | 100.5% | 102.2% | 100.5% | 98.9% | |
Ave. Daily Sales per Store (Thousands of yen) | 542 | 548 | 513 | 544 | 499 | 502 | |
Number of Customers | (Number) | 850 | 880 | 819 | 816 | 769 | 787 |
YOY | 100.2% | 103.9% | 100.3% | 102.4% | 101.9% | 99.1% | |
Spending per Customer | (Yen) | 592 | 578 | 580 | 608 | 594 | 590 |
YOY | 103.6% | 100.0% | 100.2% | 99.8% | 98.6% | 99.8% | |
LAWSON and NATURAL LAWSON Business | |||||||
SEP | OCT | NOV | DEC | JAN | FEB | ||
All Stores (YOY) | 106.7% | 106.3% | 102.5% | 104.2% | 102.6% | 105.7% | |
Existing Stores (YOY) | 103.8% | 103.7% | 100.2% | 102.1% | 100.2% | 98.7% | |
Ave. Daily Sales per Store (Thousands of yen) | 548 | 554 | 518 | 550 | 505 | 506 | |
Number of Customers | (Number) | 838 | 868 | 808 | 806 | 759 | 776 |
YOY | 100.3% | 103.8% | 100.1% | 102.2% | 101.7% | 98.9% | |
Spending per Customer | (Yen) | 605 | 590 | 590 | 620 | 605 | 600 |
YOY | 103.6% | 100.0% | 100.1% | 99.9% | 98.6% | 99.8% | |
LAWSON STORE100 Business | |||||||
SEP | OCT | NOV | DEC | JAN | FEB | ||
Existing Stores (YOY) | 103.0% | 105.4% | 104.5% | 104.2% | 104.4% | 102.5% | |
Number of Customers (YOY) | 99.7% | 104.6% | 102.9% | 104.4% | 103.9% | 101.7% | |
Spending per Customer (YOY) | 103.3% | 100.7% | 101.5% | 99.9% | 100.5% | 100.8% |
Seijo Ishii Co., Ltd. | |||||||
SEP | OCT | NOV | DEC | JAN | FEB | ||
---|---|---|---|---|---|---|---|
All Stores (YOY) | 105.9% | 105.2% | 107.6% | 109.7% | 108.8% | 109.7% | |
Existing Stores (YOY) | 102.6% | 101.0% | 103.5% | 104.5% | 103.7% | 104.1% | |
Number of Customers (YOY) | 99.3% | 100.2% | 101.7% | 103.4% | 102.3% | 103.7% | |
Spending per Customer (YOY) | 103.4% | 100.9% | 101.8% | 101.0% | 101.4% | 100.4% |
* As for Seijo Ishii Co., Ltd., sales figures of franchise stores and restaurants are not included.
**The sales of Seijo Ishii in this table are calculated as monthly base, so the sales result of 2016 February is the sum of total 29 days.