Monthly Operations Summary FY2015 (Feb 2016)

Business Report

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The sales result of Lawson, Inc. is as follows. Total sales at all stores in February amounted to 155,933 million yen, a 3.8% up year on year. Existing-store sales fell 1.1% over the same period. Average daily sales per store (all stores) totaled 502 thousand yen, while the average number of customers per store (existing stores) fell 0.9% to 787, and the average customer spend at existing stores fell 0.2% to 590 yen. The existing LAWSON stores’ sales in Japan*1 fell 1.3% in February.

Existing store sales fell year on year in February, following a contraction in cigarette sales and a change of sales channel for a certain type of tickets.

Below is a breakdown of the existing-store sales performance by individual merchandise categories.

Sales from our delicatessen category, including salad items, rose strongly year on year in February, thanks to effective marketing of some category items.

Sales of daily delivered food items and frozen foods, which include our Lawson Select series, rose considerably year on year, with TV advertisement and discount sales.

Over-the-counter fast food sales also exceeded year on year in February due to continuing strong sales of donuts, MACHI Café and new flavor of fried chicken product.

Bakery category performed well in February, thanks to promotional campaign.

Ice cream sales expanded year on year due to the warm weather in the middle of February.

Our chilled beverage category saw significant sales rise year on year in February with the good sales of NATURAL LAWSON brand’s cup beverages.

Sales of soft drinks rose year on year in February, thanks to special promotion including TV advertisement.

On the flip side, the sharp fall in cigarette sales shaved approximately 1 point off existing-store sales growth in February.

The Lawson Group operated 12,395 convenience stores in Japan at the end of February 2016, including 134 NATURAL LAWSON stores and 809 LAWSON STORE100 stores.

Regarding LAWSON STORE 100, existing-store sales rose 2.5% year on year in February (customer numbers: +1.7%; customer spend: +0.8%). In February, we opened 2 stores and closed 1 store.

Lawson promoted the “Miffy Soup Bowl Present Campaign” from December 1, 2015 to March 7, 2016, and is now promoting the “Rilakkuma Spring Campaign” from March 4 to June 13, 2016 to help broaden its customer base.

Note 1: Lawson, Inc. sales include sales generated by LAWSON stores (excluding Lawson Okinawa, Inc., Lawson Minami-Kyusyu, Inc. and Lawson Kochi, Inc.), NATURAL LAWSON stores and LAWSON STORE100 stores. The LAWSON operation in Japan, equating to the non-consolidated performance disclosed up until January 2014, consists of sales generated by LAWSON, Inc. minus sales generated by LAWSON STORE100 stores.

Monthly Data

Stores
LAWSON Group (Total of convenience store business)
  SEPOCTNOVDECJANFEBTOTAL
Opening in Japan 43 82 72 75 46 177
Closure in Japan 68 46 50 49 25 57
Net Increase in Japan -25 36 22 26 21 120
Total Number of Stores in Japan 12170 12206 12228 12254 12275 12395
Total Number of Stores Abroad 675 690 707 754 753 758
  LAWSON stores in Japan (Excluding affiliated company accounted for by the equity-method)
 Opening 42 78 64 70 42 169
 Closure 54 40 43 45 21 51
 Net Increase -11 40 19 27 18 116
 Total Number of Stores in Japan 10717 10757 10776 10803 10821 10937
  NATURAL LAWSON stores in Japan
 Opening 1 1 2 2 1 2
 Closure 1 0 0 0 0 1
 Net Increase 0 4 4 2 4 6
 Total Number of Stores in Japan 114 118 122 124 128 134
  LAWSON STORE100 stores in Japan
 Opening 0 0 0 0 0 2
 Closure 10 1 4 1 0 1
 Net Increase -11 -6 -4 -3 0 -2
 Total Number of Stores in Japan 824 818 814 811 811 809

* The number of stores is a total number of stores operated by the Lawson group including the number of stores operated by Equity method affiliates and unconsolidated affiliates.
**Total Number of Stores in Japan include satellite stores.

Seijo Ishii Business
  SEPOCTNOVDECJANFEBTOTAL
Total Number of Stores in Japan 113 115 117 119 120 120

* As for Seijo Ishii Business, number of Franchise stores and restaurants are not included.

Sales
Lawson, Inc. (Non-consolidated)
  SEPOCTNOVDECJANFEB
All Stores (YOY) 104.2% 104.1% 100.5% 102.2% 100.7% 103.8%
Existing Stores (YOY) 103.7% 103.9% 100.5% 102.2% 100.5% 98.9%
Ave. Daily Sales per Store (Thousands of yen) 542 548 513 544 499 502
Number of Customers (Number) 850 880 819 816 769 787
YOY 100.2% 103.9% 100.3% 102.4% 101.9% 99.1%
Spending per Customer (Yen) 592 578 580 608 594 590
YOY 103.6% 100.0% 100.2% 99.8% 98.6% 99.8%
  LAWSON and NATURAL LAWSON Business
  SEPOCTNOVDECJANFEB
 All Stores (YOY) 106.7% 106.3% 102.5% 104.2% 102.6% 105.7%
 Existing Stores (YOY) 103.8% 103.7% 100.2% 102.1% 100.2% 98.7%
 Ave. Daily Sales per Store (Thousands of yen) 548 554 518 550 505 506
 Number of Customers (Number) 838 868 808 806 759 776
YOY 100.3% 103.8% 100.1% 102.2% 101.7% 98.9%
 Spending per Customer (Yen) 605 590 590 620 605 600
YOY 103.6% 100.0% 100.1% 99.9% 98.6% 99.8%
  LAWSON STORE100 Business
  SEPOCTNOVDECJANFEB
 Existing Stores (YOY) 103.0% 105.4% 104.5% 104.2% 104.4% 102.5%
 Number of Customers (YOY) 99.7% 104.6% 102.9% 104.4% 103.9% 101.7%
 Spending per Customer (YOY) 103.3% 100.7% 101.5% 99.9% 100.5% 100.8%
Seijo Ishii Co., Ltd.
  SEPOCTNOVDECJANFEB
All Stores (YOY) 105.9% 105.2% 107.6% 109.7% 108.8% 109.7%
Existing Stores (YOY) 102.6% 101.0% 103.5% 104.5% 103.7% 104.1%
Number of Customers (YOY) 99.3% 100.2% 101.7% 103.4% 102.3% 103.7%
Spending per Customer (YOY) 103.4% 100.9% 101.8% 101.0% 101.4% 100.4%

* As for Seijo Ishii Co., Ltd., sales figures of franchise stores and restaurants are not included.

**The sales of Seijo Ishii in this table are calculated as monthly base, so the sales result of 2016 February is the sum of total 29 days.

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