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The sales result of Lawson, Inc. is as follows. Total sales at all stores in December amounted to 173,767 million yen, a 0.2% down year on year. Existing-store sales fell 1.5% over the same period. Average daily sales per store (all stores) totaled 524 thousand yen, while the average number of customers per store (existing stores) fell 2.3% to 796, and the average customer spend at existing stores rose 0.9% to 608 yen. The existing LAWSON stores’ sales in Japan*1 fell 1.2% in December.
Below is a breakdown of the existing-store sales performance by individual merchandise categories.
Sales of over-the-counter fast foods gained continually over the previous year’s level. Sale in “Ohgon-Chicken” (tender and juicy fried chicken) with TV advertising, and sale in “Karaage-kun” fried chicken helped boost sales there. Lawson’s original fast foods delicatessen and MACHI café also maintained a high level of sales.
Special product promotions in the evening and at night gave a considerable boost to year-on-year sales of daily foods like Lawson’s original items.
The sharp fall in cigarette sales accounted for approximately 1.5 point or so of the year-on-year fall in existing-store sales in December.
The Lawson Group operated 12,119 stores in Japan at the end of December 2014, including 115 NATURAL LAWSON stores and 1,156 LAWSON MART/LAWSON STORE100 stores.
Regarding LAWSON MART / LAWSON STORE100, existing-store sales fell 4.0% year on year in December (customer numbers: -5.7%; customer spend: +1.9%). In December, we opened 1 store and closed 2 stores.
Lawson is promoting the ‘Miffy Campaign’ from December 2 to March 2, 2015 to help broaden its customer base.
Note 1: Lawson, Inc. sales include sales generated by LAWSON stores (excluding Lawson Okinawa, Inc. and Lawson Minami-Kyusyu, Inc.), NATURAL LAWSON stores and LAWSON MART/LAWSON STORE100 stores. The LAWSON operation in Japan, equating to the non-consolidated performance disclosed up until January 2014, consists of sales generated by LAWSON, Inc. minus sales generated by LAWSON MART/LAWSON STORE100 stores.
LAWSON Group (Total of convenience store business) | |||||||
SEP | OCT | NOV | DEC | JAN | FEB | TOTAL | |
---|---|---|---|---|---|---|---|
Opening in Japan | 61 | 85 | 65 | 71 | 40 | 175 | |
Closure in Japan | 64 | 23 | 30 | 33 | 18 | 40 | |
Net Increase in Japan | -3 | 62 | 35 | 38 | 22 | 135 | |
Total Number of Stores in Japan | 11984 | 12046 | 12081 | 12119 | 12141 | 12276 | |
Total Number of Stores Abroad | 533 | 541 | 554 | 587 | 587 | 591 | |
LAWSON stores in Japan (Excluding affiliated company accounted for by the equity-method) | |||||||
Opening | 57 | 80 | 58 | 66 | 37 | 169 | |
Closure | 39 | 21 | 27 | 28 | 14 | 34 | |
Net Increase | 17 | 59 | 30 | 37 | 23 | 138 | |
Total Number of Stores in Japan | 10346 | 10405 | 10435 | 10472 | 10495 | 10633 | |
NATURAL LAWSON stores in Japan | |||||||
Opening | 0 | 2 | 0 | 2 | 1 | 0 | |
Closure | 0 | 1 | 0 | 0 | 0 | 2 | |
Net Increase | 1 | 1 | 1 | 3 | 1 | 0 | |
Total Number of Stores in Japan | 110 | 111 | 112 | 115 | 116 | 116 | |
LAWSON STORE100 stores in Japan | |||||||
Opening | 3 | 1 | 3 | 1 | 0 | 1 | |
Closure | 25 | 1 | 1 | 2 | 0 | 1 | |
Net Increase | -22 | 0 | 2 | -1 | 0 | -5 | |
Total Number of Stores in Japan | 1155 | 1155 | 1157 | 1156 | 1156 | 1151 |
* The number of stores is a total number of stores operated by the Lawson group including the number of stores operated by Equity method affiliates and unconsolidated affiliates.
**Total Number of Stores in Japan include satellite stores.
Lawson, Inc. (Non-consolidated) | |||||||
SEP | OCT | NOV | DEC | JAN | FEB | ||
---|---|---|---|---|---|---|---|
All Stores (YOY) | 99.5% | 101.1% | 99.8% | 99.8% | 101.1% | 100.0% | |
Existing Stores (YOY) | 98.5% | 99.1% | 98.2% | 98.5% | 99.4% | 98.5% | |
Ave. Daily Sales per Store (Thousands of yen) | 517 | 521 | 504 | 524 | 490 | 500 | |
Number of Customers | (Number) | 852 | 849 | 819 | 796 | 755 | 782 |
YOY | 97.6% | 98.4% | 96.9% | 97.7% | 99.1% | 100.7% | |
Spending per Customer | (Yen) | 567 | 575 | 575 | 608 | 597 | 588 |
YOY | 100.9% | 100.6% | 101.4% | 100.9% | 100.4% | 97.7% | |
LAWSON and NATURAL LAWSON Business | |||||||
SEP | OCT | NOV | DEC | JAN | FEB | ||
All Stores (YOY) | 100.4% | 102.1% | 100.9% | 100.8% | 102.3% | 101.2% | |
Existing Stores (YOY) | 98.8% | 99.4% | 98.7% | 98.8% | 99.8% | 98.6% | |
Ave. Daily Sales per Store (Thousands of yen) | 527 | 532 | 515 | 538 | 503 | 513 | |
Number of Customers | (Number) | 841 | 840 | 812 | 792 | 751 | 778 |
YOY | 98.0% | 99.0% | 97.5% | 98.2% | 99.7% | 101.2% | |
Spending per Customer | (Yen) | 583 | 592 | 591 | 624 | 612 | 602 |
YOY | 100.8% | 100.4% | 101.2% | 100.6% | 100.0% | 97.4% | |
LAWSON STORE100 Business | |||||||
SEP | OCT | NOV | DEC | JAN | FEB | ||
Existing Stores (YOY) | 95.8% | 95.7% | 93.5% | 96.0% | 96.2% | 96.7% | |
Number of Customers (YOY) | 95.0% | 94.2% | 92.0% | 94.3% | 94.6% | 97.6% | |
Spending per Customer (YOY) | 100.9% | 101.6% | 101.7% | 101.9% | 101.8% | 99.0% |