Monthly Operations Summary FY2013 (November 2013)

Business Report

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Non-consolidated net sales of existing stores were 101.0% of the same period last year

 

Total sales at all stores in November 2013 amounted to 163,564 million yen, 102.1% of the same period last year. Consolidated net sales of existing stores were 100.4% of the same period last year. Average daily sales per store (all stores) amounted to 514 thousand yen. The average number of customers per store (existing stores) was 862, 99.3% of the same period last year. The average spending per customer (existing stores) was 567 yen, 101.1% of the same period last year.

 

In November, we are still seeing declining sales of cigarettes, however consolidated net sales of existing stores exceeded sales of the previous year. It was mainly led by strong sales of fast food category which includes “Ohgon-Chicken” (tender and juicy fried chicken with a golden, crispy crust) that was launched in the last week of October. In addition, gross profit margin of total sales of existing stores improved in line with our estimate, due to more emphasis on value-added products and implementation of SCM restructuring.

 

Existing store sales by merchandise category were as follows:

 

Sales of over-the-counter fast food category substantially exceeded the amount in the previous year. It was due to high sales of in-store prepared foods, freshly-brewed coffee, MACHI café with high gross profit margin of over 60%, Chinese steamed buns, Japanese Oden hot pot and the favorable sales of new menu “Ohgon-Chicken” launched in the previous month that continues constant growth in sales.

 

Sales of sandwiches and other chilled bakery items significantly exceeded the amount in the previous year, led by sales of wheat bran sandwich developed for health-conscious customers and the newly launched mixed fruit and cream sandwiches.

 

The delicatessen category significantly exceeded the previous year’s amount. In particular, prepared food categories recorded significant year-on-year growth led by expansion of the customer base led by strategy targeting female and senior customers.

 

Sales of desert category exceeded the previous year’s amount driven by "Extra thick pancakes (with whipped cream)” and others that have relatively higher unit price.

 

Sales of daily delivered foods, canned/bottled foods, and frozen meals exceeded the amount in the previous year.

 

Sales of cigarettes were slightly better than the year-on-year trend in the last month. This negatively impacted net sales of existing stores by around 1.5% points year on year.

 

As of November 30, 2013, the Lawson Group had 11,536 stores in Japan, including 107 NATURAL LAWSON stores and 1,212 LAWSON STORE100 stores.

 

Existing store sales of Ninety-nine Plus, Inc. amounted to 95.0% of the same period last year (number of customers: 95.0%; spending per customer: 100.1%). In October, Ninety-nine Plus, Inc. opened 3 stores and closed no store.

 

To expand the customer base, Lawson is promoting "Miffy campaign" from November 26, 2013 to March 3, 2014.

 

Lawson plans to announce its earnings results for the third quarter of fiscal year 2014 on Thursday, January 9, 2014. Summary of financial results and supplementary information will be posted on this website.

Monthly Data

Consolidated
Number of Stores
  SEPOCTNOVDECJANFEBTOTAL
Opening 99 74 66 85 42 61  
Closure 28 32 27 37 17 64  
Net Increase 71 42 39 48 25 -3  
Total Number of Stores in Japan 11455 11497 11536 11584 11609 11606  
NATURAL LAWSON 108 107 107 106 106 105  
 LAWSON STORE100 1208 1209 1212 1,214 1213 1202  
Total Number of Stores Abroad 463 477 482 492 488 482  

Sales
  SEPOCTNOVDECJANFEB
All Stores (YOY) 100.3% 100.3% 102.1% 101.6% 99.9% 102.0%
Existing Stores (YOY) 97.9% 98.6% 100.4% 100.2% 99.2% 101.2%
Ave.Daily Sales per Store
(¥thousands)
524 526 514 533 494 510
Number of Customers (Number) 887 878 862 834 779 800
comparison w/
previous year
96.8% 97.0% 99.3% 99.5% 100.1% 98.5%
Spending per Customer (¥) 566 570 567 602 593 598
comparison w/
previous year
101.2% 101.6% 101.1% 100.7% 99.1% 102.7%

Non-consolidated
Number of Stores
  SEPOCTNOVDECJANFEBTOTAL
Opening 35 51 63 81 38 60  
Closure 29 30 28 35 14 53  
Net Increase 6 21 35 46 24 7  
Total Number of Stores in Japan 10002 10023 10058 10104 10128 10135  

Sales
  SEPOCTNOVDECJANFEB
All Stores (YOY) 101.8% 101.7% 103.6% 102.2% 100.4% 102.7%
Existing Stores (YOY) 98.4% 99.2% 101.0% 100.7% 99.6% 101.7%
Ave.Daily Sales per Store
(¥thousands)
535 537 524 546 506 521
Number of Customers (Number) 872 864 849 825 768 790
comparison w/
previous year
97.4% 97.6% 100.0% 100.0% 100.6% 99.0%
Spending per Customer (¥) 584 589 584 620 612 616
comparison w/
previous year
101.0% 101.5% 101.0% 100.7% 99.0% 102.7%

 
 
 

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