Monthly Operational Summary FY2010 (February 2011)

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Business Report

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Total sales for all stores in February 2011 stood at 133,814 million yen, a 7.9% increase on a year-on-year basis. Consolidated net sales for the existing stores climbed 5.2% year on year. Average daily sales per stores (all stores) were 507 thousand yen. The average number of customers per store (existing stores) rose by 1.6% compared with the same month last year to 851, and average sales per customer (existing stores) grew 3.6% year on year, to 576 yen.

Net sales for the existing stores in the LAWSON STORE 100 chain increased 0.9% from the same period of the previous year, while the number of customers rose by 0.6% and sales per customer rose by 0.3%, respectively.

Sales of cigarettes increased by approximately 20%, showing an earlier-than-expected recovery. Sales of non-tobacco products continued to increase year on year.

Gross sales of tickets decreased over 1% as an adverse repercussion of the particularly strong sales recorded the same period of the previous year.

Sales in the rice dishes and noodles category were significantly higher than the same period of the previous year. Rice balls, including those made with the branded rice, Niigata-grown Koshihikari, enjoyed solid sales. The chilled lunch boxes line launched in January also contributed greatly to the growth in sales.

Sales in the over-the-counter fast food category continued to increase year on year. In particular, the L-Chiki fried chicken continued to make a great contribution to the growth in sales.

Sales in the dessert category shot up compared with the same period last year. Our original desserts continued to show an outstanding performance, driven by the favorable sales of the Premium Roll Cake Series, including the newly launched Brown Sugar Syrup and Soybean Powder Roll Cake, as well as our other Premium Series products.

As of February 28, 2011, the LAWSON Group was comprised of 9,994 stores in Japan, including 90 NATURAL LAWSON, 1044 LAWSON STORE 100 and 33 SHOP99.

Ninety-nine Plus Inc. operated a total of 1,077stores, of which the number of new stores and closed stores were 27 and 0, respectively.

LAWSON is running the Spring Rilakkuma Campaign from March 1 through May 9, 2011.

Monthly Data

For Print

Consolidated

Number of Stores

  MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN FEB TOTAL
Opening 28 64 37 49 62 46 49 43 42 48 26 56 550
  Closure 19 22 30 20 17 35 18 15 13 15 1 38 243
Re-location 9 13 5 7 6 4 4 2 7 5 6 6 74
Subtotal 28 35 35 27 23 39 22 17 20 20 7 44 317
Total 9,761 9,790 9,792 9,814 9,853 9,860 9,887 9,913 9,935 9,963 9,982 9,994 9,994
Net Increase 0 29 2 22 39 7 27 26 22 28 19 12 233

Sales

  MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN FEB
Total Sales
(¥millions)*		 137,464 140,730 141,479 143,440 155,091 157,221 158,363 144,208 141,510 153,143 142,057 133,814
All Stores (YOY) 94.1% 99.5% 96.9% 100.9% 102.5% 101.5% 111.5% 98.2% 104.2% 106.8% 107.8% 107.9%
Existing Stores (YOY) 92.4% 97.7% 95.4% 99.2% 100.4% 100.2% 109.6% 96.9% 102.6% 103.9% 104.8% 105.2%
Ave.Daily Sales per store
(¥thousands)		 475 502 487 510 529 542 561 496 500 525 486 507
Number of Customers (Number) 846 881 880 932 951 965 928 888 887 868 809 851
comparison w/
previous yr		 97.4% 97.5% 98.6% 100.1% 101.8% 102.7% 101.0% 97.8% 102.7% 102.1% 101.1% 101.6%
Spending per Customer (¥) 549 557 542 537 547 546 589 539 547 584 581 576
comparison w/
previous yr		 94.9% 100.1% 96.7% 99.1% 98.6% 97.6% 108.6% 99.1% 99.9% 101.7% 103.8% 103.6%

Number of Stores by Region and Prefecture**

  MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN FEB
Hokkaido 517 527 528 533 533 536 535 535 533 534 534 532
Tohoku 827 827 826 827 827 829 830 831 834 838 838 835
Kanto 2,919 2,923 2,920 2,929 2,942 2,940 2,956 2,972 2,989 2,998 3,001 3,013
Koshinetsu 304 302 303 303 303 305 305 306 304 307 309 307
Hokuriku 293 295 297 298 298 299 297 299 299 301 301 298
Tokai 832 836 837 838 850 855 856 860 862 863 866 869
Kinki 2,071 2,072 2,071 2,074 2,084 2,085 2,092 2,095 2,096 2,098 2,106 2,110
Chugoku 548 553 553 553 553 551 552 552 553 556 556 556
Shikoku 415 415 414 416 414 413 414 412 413 412 413 413
Kyushu 1,035 1,040 1,043 1,043 1,049 1,047 1,050 1,051 1,052 1,056 1,058 1,061
Total 9,761 9,790 9,792 9,814 9,853 9,860 9,887 9,913 9,935 9,963 9,982 9,994
Shanghai(China) 305 309 309 314 318 318 318 314 314 317 314 315
Chongqing(China) - - - - 1 2 4 4 4 4 4 4
Non-consolidated

Number of Stores

  MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN FEB TOTAL
Opening 22 58 33 43 50 34 43 38 31 43 16 38 449
  Closure 19 21 10 19 18 25 18 15 13 19 2 49 228
Re-location 9 13 5 7 6 4 4 2 7 5 6 6 74
Subtotal 28 34 15 26 24 29 22 17 20 24 8 55 302
Total 8,623 8,647 8,665 8,682 8,708 8,713 8,734 8,755 8,766 8,785 8,793 8,776 8,776
Net Increase -6 24 18 17 26 5 21 21 11 19 8 -17 147

Sales

  MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN FEB
Total Sales
(¥millions)*		 123,055 126,080 126,606 129,151 139,404 141,399 142,982 128,586 126,579 137,805 127,470 119,831
All Stores (YOY) 93.4% 99.3% 96.5% 100.7% 102.1% 100.8% 111.9% 97.3% 103.6% 106.5% 107.7% 107.8%
Existing Stores (YOY) 92.1% 97.9% 95.3% 99.3% 100.5% 100.1% 110.5% 96.5% 102.6% 104.0% 105.2% 105.6%
Ave.Daily Sales per store
(¥thousands)		 473 501 485 510 530 544 565 494 500 528 488 509
Number of Customers (Number) 824 856 855 906 925 942 902 861 863 847 789 832
comparison w/
previous yr		 97.4% 97.8% 98.6% 100.0% 101.9% 102.5% 100.9% 97.2% 102.5% 101.9% 101.1% 101.6%
Spending per Customer (¥) 562 572 555 551 561 560 608 553 561 600 597 590
comparison w/
previous yr		 94.6% 100.1% 96.6% 99.3% 98.7% 97.6% 109.5% 99.3% 100.1% 102.0% 104.0% 103.9%

Number of Stores by Region and Prefecture

  MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN FEB
Hokkaido 517 527 528 533 533 536 535 535 533 534 534 532
Tohoku 795 795 795 796 796 797 797 798 800 804 804 801
Kanto 2,291 2,292 2,298 2,305 2,312 2,314 2,330 2,346 2,356 2,361 2,360 2,360
Koshinetsu 304 302 303 303 303 305 305 306 304 307 309 307
Hokuriku 293 295 297 298 298 299 297 299 299 301 301 298
Tokai 704 708 710 710 720 723 721 724 724 723 722 719
Kinki 1,857 1,858 1,862 1,863 1,871 1,870 1,875 1,875 1,875 1,877 1,884 1,883
Chugoku 548 553 553 553 553 551 552 552 553 556 556 556
Shikoku 415 415 414 416 414 413 414 412 413 412 413 413
Kyushu 899 902 905 905 908 905 908 908 909 910 910 907
Total 8,623 8,647 8,665 8,682 8,708 8,713 8,734 8,755 8,766 8,785 8,793 8,776

Note:
* Total sales include gross sales of tickets and postal packets.
** The number of stores by region and prefecture on consolidated base represents number of all stores of the whole group (incl. SHANGHAI HUALIAN LAWSON and LAWSON Okinawa).

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