Monthly Operational Summary FY2007 (April 2007)

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Total sales for April 2007 were 117,601 million yen, up 2.8% year on year. Existing store sales edged down 0.3% and average daily sales per store were 470,000 yen. The average amount spent per customer was 589 yen, up 1.5%, and the average number of customers per store per day was 795, down 1.7%.

By area, existing store sales were strong in major metropolitan areas, but struggled in regional cities.

In the rice dishes category, in addition to augmenting established brands with products such as Gohantei Juicy Hamburg (530 yen) and Onigiriya Niigata Koshihikari Sockeye Salmon Rice Ball (168 yen), LAWSON launched a number of products for health-conscious customers as it worked to expand the customer base. The latter included Magowa Yasashii Bento (580 yen), and Black Bean and Kelp Rice Ball (120 yen) made with black rice. However, these efforts failed to bring about a major change in sales trends.

Sales of prepared breads, for which a tasting campaign was run following the redesign of packaging in April, were strong. The new packaging coincided with active steps by LAWSON to launch new products, including the re-launch of Triple Katsu Sandwich (320 yen).

The fast food category performed strongly, thanks to the launch of Karaage-kun Black (210 yen) Japanese-style fried chicken as well as the start of a new promotion on April 24 where customers purchasing Karaage-kun products received an extra chicken nugget at no extra charge. This promotion ran through May 7.

As in March, dessert category sales were strong in April.

As of April 30, 2007, in addition to our nationwide network of regular LAWSON stores, we had 102 NATURAL LAWSON and 70 LAWSON STORE100 stores.

LAWSON announced its full-year results for the fiscal year ended February 28, 2007 on Wednesday, April 11, 2007. The flash report and supplementary information can be found on this website.

Last month we reported that the average number of customers per store per day was 794 and that the average amount spent per customer was 586 yen in March 2007. The correct figures were actually 782 and 590 yen, respectively. There was no mistake with the year-on-year comparisons.

Monthly Data

For Print

Consolidated

Number of Stores

  MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN FEB TOTAL
Opening 24 64 51 25 47 51 15 25 26 39 21 64 452
  Closure 51 20 19 17 25 27 39 17 19 17 8 64 323
Re-
location		 14 14 9 8 13 6 5 6 7 1 11 12 106
Subtotal 65 34 28 25 38 33 44 23 26 18 19 76 429
Total 8,523 8,533 8,576 8,576 8,585 8,603 8,574 8,576 8,576 8,597 8,599 8,587 8,587
Net Increase -41 30 23 0 9 18 -29 2 0 21 2 -12 23

Sales

  MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN FEB
Total Sales
(¥millions)		 119,788 117,601 119,679 121,713 128,590 136,131 122,029 122,852 115,515 127,206 115,181 110,243
All Stores yoy 102.4% 102.8% 102.0% 100.0% 102.7% 102.6% 103.5% 100.8% 100.6% 101.4% 102.5% 105.2%
Existing Store yoy 99.4% 99.7% 98.9% 96.9% 99.5% 99.4% 100.9% 98.2% 98.2% 99.0% 100.1% 99.4%
Ave.Daily Sales per Store
(¥thousands)		 463 470 461 484 494 521 484 472 459 488 442 454
Number of Customers (Number) 782 795 797 846 835 881 841 821 795 784 727 764
comparison w/
previous yr		 98.5% 98.3% 98.8% 98.6% 98.1% 98.7% 100.4% 99.0% 98.9% 98.7% 98.8% 98.2%
Spending per Customer (¥) 590 589 577 570 589 589 573 572 574 619 604 590
comparison w/
previous yr		 100.8% 101.5% 100.1% 98.2% 101.4% 100.6% 100.5% 99.1% 99.2% 100.3% 101.3% 101.2%

Number of Stores by Region and Prefecture

  MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN FEB
Hokkaido 499 502 500 499 499 499 500 500 498 499 497 496
Tohoku 768 773 775 774 777 778 776 774 772 771 770 771
Kanto 2,268 2,272 2,281 2,278 2,283 2,287 2,279 2,283 2,290 2,294 2,293 2,295
Koshinetsu 308 310 307 308 310 311 310 307 306 307 307 306
Hokuriku 255 258 261 261 261 263 263 263 264 265 266 266
Tokai 659 660 662 664 665 663 660 658 660 666 667 663
Kinki 1,847 1,853 1,858 1,856 1,851 1,858 1,847 1,847 1,840 1,845 1,846 1,845
Chugoku 510 512 514 513 517 521 522 524 523 524 525 525
Shikoku 429 431 432 432 429 426 423 423 423 426 426 424
Kyushu 980 982 986 991 993 997 994 997 1,000 1,000 1,002 996
Total 8,523 8,553 8,576 8,576 8,585 8,603 8,574 8,576 8,576 8,597 8,599 8,587
Shanghai 285 278 279 279 281 283 284 282 284 287 285 282

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