Monthly Operational Summary FY2007 (February 2008)

Business Report

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Total sales for February 2008 were 110,243 million yen, up 5.2% year on year. Existing store sales decreased 0.6% and average daily sales per store were 454,000 yen. The average amount spent per customer was 590 yen, up 1.2%, and the average number of customers per store per day was 764, down 1.8%.

With the exception of some areas, existing store sales weren't much different year on year in most areas.

In the rice dishes category, although boxed lunch sales continued to improve from the previous month, sales didn't increase year on year.

Despite slow sales of oden (a Japanese hotpot dish), sales in the fast food category were up overall year on year as a result of strong sales of Chinese steamed buns, and Karaage-kun Kaizoku BBQ (210yen), crispy Japanese-style fried chicken, and other fried foods.

Since February 1, we have been running the One Piece Otakara Present campaign featuring limited-edition original goods. Confectionery products, where we launched a large number of products, were up year on year, underscoring the popularity of the campaign.

Sales of cup noodles in both monetary and volume terms increased year on year due to new product launches and more cold days than last year. This despite price increases necessitated by soaring raw material costs.

LAWSON launched the Spring Rilakkuma Fair on March 4. Among other things, we are selling LAWSON limited-edition Rilakkuma products, running a special point campaign aimed at card members, and offering point stickers on products which can be exchanged for cups and other prizes. The Spring Rilakkuma Fair will run through May 6.

On February 25, we cancelled 5,000,000 shares of treasury stock (approximately 4.78% of the total number of shares issued before cancellation).

As of February 29, 2008, in addition to our nationwide network of regular LAWSON stores, we had 91 NATURAL LAWSON and 72 LAWSON STORE100 stores.

LAWSON will announce its results for the fiscal year ended February 29, 2008, on Thursday, April 10. The earnings release and supplementary materials will be posted on this web site soon thereafter.

Monthly Data

For Print

Consolidated

Number of Stores

  MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN FEB TOTAL
Opening 24 64 51 25 47 51 15 25 26 39 21 64 452
  Closure 51 20 19 17 25 27 39 17 19 17 8 64 323
Re-
location
14 14 9 8 13 6 5 6 7 1 11 12 106
Subtotal 65 34 28 25 38 33 44 23 26 18 19 76 429
Total 8,523 8,533 8,576 8,576 8,585 8,603 8,574 8,576 8,576 8,597 8,599 8,587 8,587
Net Increase -41 30 23 0 9 18 -29 2 0 21 2 -12 23

Sales

  MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN FEB
Total Sales
(¥millions)
119,788 117,601 119,679 121,713 128,590 136,131 122,029 122,852 115,515 127,206 115,181 110,243
All Stores yoy 102.4% 102.8% 102.0% 100.0% 102.7% 102.6% 103.5% 100.8% 100.6% 101.4% 102.5% 105.2%
Existing Store yoy 99.4% 99.7% 98.9% 96.9% 99.5% 99.4% 100.9% 98.2% 98.2% 99.0% 100.1% 99.4%
Ave.Daily Sales per Store
(¥thousands)
463 470 461 484 494 521 484 472 459 488 442 454
Number of Customers (Number) 782 795 797 846 835 881 841 821 795 784 727 764
comparison w/
previous yr
98.5% 98.3% 98.8% 98.6% 98.1% 98.7% 100.4% 99.0% 98.9% 98.7% 98.8% 98.2%
Spending per Customer (¥) 590 589 577 570 589 589 573 572 574 619 604 590
comparison w/
previous yr
100.8% 101.5% 100.1% 98.2% 101.4% 100.6% 100.5% 99.1% 99.2% 100.3% 101.3% 101.2%

Number of Stores by Region and Prefecture

  MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN FEB
Hokkaido 499 502 500 499 499 499 500 500 498 499 497 496
Tohoku 768 773 775 774 777 778 776 774 772 771 770 771
Kanto 2,268 2,272 2,281 2,278 2,283 2,287 2,279 2,283 2,290 2,294 2,293 2,295
Koshinetsu 308 310 307 308 310 311 310 307 306 307 307 306
Hokuriku 255 258 261 261 261 263 263 263 264 265 266 266
Tokai 659 660 662 664 665 663 660 658 660 666 667 663
Kinki 1,847 1,853 1,858 1,856 1,851 1,858 1,847 1,847 1,840 1,845 1,846 1,845
Chugoku 510 512 514 513 517 521 522 524 523 524 525 525
Shikoku 429 431 432 432 429 426 423 423 423 426 426 424
Kyushu 980 982 986 991 993 997 994 997 1,000 1,000 1,002 996
Total 8,523 8,553 8,576 8,576 8,585 8,603 8,574 8,576 8,576 8,597 8,599 8,587
Shanghai 285 278 279 279 281 283 284 282 284 287 285 282

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