Monthly Operational Summary FY2004 (November 2004)

Business Report

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Total sales rose 3.0% year on year to 112,261 million yen, while existing store sales declined 1.3%. Average daily sales per store were 479,000 yen, and the average amount spent per customer was 589 yen, down 1.4% year on year. The average number of customers per store per day was 809, up 0.1% year on year.

Sales of soft drinks and other products were strong in November due to a succession of warmer-than-average days. Sales were notably strong in the Kanto region.

However, there was no change in the overall trend in the rice dish category, due mainly to sluggish sales of Makunouchi boxed lunches. Seeking to spur sales, LAWSON launched a new brand, Gohantei, on November 30 based on the concept of amazing taste and innovation in food. In addition to enhanced taste, Gohantei features a new container that allows customers freedom in how they choose to eat these meals. Visit a store near you to try the range of products LAWSON will be releasing periodically.

Onigiriya celebrated its second anniversary with strong sales, which kept rice ball sales on a par with the previous year. On December 21, LAWSON will launch the Shinfukkura Temaki Onigiri series. A special feature of this series is the first four-sided wrapping in the Japanese convenience store industry for hand-rolled onigiri. This has allowed LAWSON to create delicious rice balls using higher grade seaweed. Perfectly steamed fluffy rice is another quality that adds to the taste sensation. For more information on Gohantei and Onigiriya, refer to the press releases on this website (Japanese only).

During November, LAWSON introduced other new products, with pasta and hot noodles selling strongly.

In fast foods, a category LAWSON is taking steps to bolster, an enhanced lineup and promotional campaigns continue to drive strong sales.

The sales season for Beaujolais Nouveau French wine got underway on November 18. Sales were almost double the previous year.

Advance ticket sales of Howl's Moving Castle, which debuted in theaters on November 20, totaled approximately 280,000 tickets. Ticket sales were the same as in November last year, when there were a number of hit releases.

In December, LAWSON plans to expand rice dish sales, especially Gohantei and Onigiriya. At the same time, it will work to spur orders for Christmas cakes, year-end gifts, printed New Year's greeting cards and food traditionally eaten at New Year in Japan.

LAWSON is scheduled to announce its third-quarter operating results for the year ending February 28, 2005 on January 7 (Friday). The earnings release and supplementary materials will be posted on this website as soon as they become available.

Monthly Data

For Print

Consolidated

Number of Stores

  MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN FEB TOTAL
Opening 32 54 50 50 74 98 28 56 72 81 23 93 711
  Closure 33 44 17 19 23 18 29 29 21 24 6 13 276
Re-location 17 23 17 21 16 22 12 12 10 4 16 9 179
Subtotal 50 67 34 40 39 40 41 41 31 28 22 22 455
Total 7,803 7,790 7,806 7,816 7,851 7,909 7,896 7,911 7,952 8,005 8,006 8,077 8,077
Net Increase -18 -13 16 10 35 58 -13 15 41 53 1 71 256

Sales

  MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN FEB
Total Sales
(¥millions)
112,171 111,695 113,267 112,411 126,298 125,392 114,143 117,137 112,261 121,509 109,655 102,646
All Stores yoy 101.1% 104.8% 103.0% 102.1% 108.5% 103.5% 102.6% 104.2% 103.0% 104.3% 103.7% 100.9%
Existing Store yoy * 98.1% 100.8% 99.1% 97.9% 104.3% 99.5% 98.5% 100.1% 98.7% 99.8% 98.9% 99.6%
Ave.Daily Sales per store
(¥thousands)
471 484 474 486 526 519 488 484 479 499 447 464
Number of Customers (Number) 777 808 799 833 894 862 838 815 809 795 737 763
comparison w/
previous yr
98.8% 100.5% 97.8% 100.6% 105.9% 99.4% 98.4% 98.5% 100.1% 100.1% 99.7% 99.5%
Spending per Customer (¥) * 608 598 592 581 587 602 580 592 589 622 604 603
comparison w/
previous yr
* 99.2% 100.4% 101.3% 97.4% 98.4% 100.1% 100.0% 101.7% 98.6% 99.7% 99.2% 100.1%

Number of Stores by Region and Prefecture

  MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN FEB
Hokkaido 482 484 484 484 491 494 494 492 493 495 495 494
Tohoku 644 646 647 645 652 661 658 663 684 704 702 721
Kanto 2,031 2,025 2,034 2,044 2,049 2,060 2,061 2,068 2,078 2,092 2,095 2,114
Koshinetsu 307 305 305 306 307 306 305 305 304 306 305 308
Hokuriku 225 226 229 230 232 233 232 233 234 234 234 236
Tokai 641 636 637 636 643 646 645 645 645 644 643 647
Kinki 1,747 1,741 1,738 1,739 1,738 1,753 1,755 1,758 1,764 1,764 1,763 1,774
Chugoku 449 450 454 454 458 463 459 459 458 461 462 463
Shikoku 375 370 372 373 374 382 377 377 378 384 384 387
Kyushu 902 907 906 905 907 911 910 911 914 921 923 933
Total 7,803 7,790 7,806 7,816 7,851 7,909 7,896 7,911 7,952 8,005 8,006 8,077
Shanghai 160 165 168 172 177 184 186 197 204 210 212 215

* Note) excluding highway card

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