Monthly Operational Summary FY2004 (April 2004)

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Total sales rose 4.8% year on year to 111,695 million. Existing store sales edged up 0.8%, the first year-on-year increase since November 2003. Average daily sales per store were 484,000, while the average amount spent per customer rose 0.4% to 598. The average number of customers per store per day was 808, up 0.5% year on year.

In the rice dish category, hand-rolled rice balls performed well. Lawson launched a string of new products in an attempt to boost sales in this category, including Buta Suki Don (pork bowls) (450 yen), launched on March 30 as a substitute for beef bowls, and Salmon Harami and Squid Teriyaki Maku no Uchi, 630 yen-boxed lunches including Niigata Koshihikari rice and quality seafood, which went on sale on April 26. Unfortunately, these new product launches couldn't arrest the downward trend in sales in this product category.

The bakery category turned in another strong monthly performance on the back of new product launches and the revamp of popular products. The pasta lineup, which was revamped last month, was also a strong performer.

GU-GU-GU, a new series of instant food products launched on March 30 that redefines the term instant, sold extremely well, racking up more than 1 million unit sales in only its first 3 weeks. The original brand emphasizes three aspects of the ingredients (gu in Japanese)-the superior taste, size and volume of helpings. The lineup features instant noodles, miso soup, cup soup and other items.Expect to see more enticing new product releases in the future.

Sales of soft drinks, ice cream and other product groupings at existing stores rose year on year, buoyed by a spell of warm weather in Japan.

On April 1, Lawson introduced DVD stands in all stores. April DVD sales were robust, with a strong lineup featuring titles such as Matrix Revolutions and Kill Bill. DVD orders and sales of Suiyoo Doo Deshoo through Loppi multimedia terminals were also brisk, continuing the momentum from last month.

Lawson announced its full-year operating results for the year ended February 29, 2004 on Wednesday, April 14. The president's message and related results information can be viewed on this website.

Monthly Data

For Print

Consolidated

Number of Stores

  MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN FEB TOTAL
Opening 32 54 50 50 74 98 28 56 72 81 23 93 711
  Closure 33 44 17 19 23 18 29 29 21 24 6 13 276
Re-location 17 23 17 21 16 22 12 12 10 4 16 9 179
Subtotal 50 67 34 40 39 40 41 41 31 28 22 22 455
Total 7,803 7,790 7,806 7,816 7,851 7,909 7,896 7,911 7,952 8,005 8,006 8,077 8,077
Net Increase -18 -13 16 10 35 58 -13 15 41 53 1 71 256

Sales

  MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN FEB
Total Sales
(¥millions)		 112,171 111,695 113,267 112,411 126,298 125,392 114,143 117,137 112,261 121,509 109,655 102,646
All Stores yoy 101.1% 104.8% 103.0% 102.1% 108.5% 103.5% 102.6% 104.2% 103.0% 104.3% 103.7% 100.9%
Existing Store yoy * 98.1% 100.8% 99.1% 97.9% 104.3% 99.5% 98.5% 100.1% 98.7% 99.8% 98.9% 99.6%
Ave.Daily Sales per store
(¥thousands)		 471 484 474 486 526 519 488 484 479 499 447 464
Number of Customers (Number) 777 808 799 833 894 862 838 815 809 795 737 763
comparison w/
previous yr		 98.8% 100.5% 97.8% 100.6% 105.9% 99.4% 98.4% 98.5% 100.1% 100.1% 99.7% 99.5%
Spending per Customer (¥) * 608 598 592 581 587 602 580 592 589 622 604 603
comparison w/
previous yr		 * 99.2% 100.4% 101.3% 97.4% 98.4% 100.1% 100.0% 101.7% 98.6% 99.7% 99.2% 100.1%

Number of Stores by Region and Prefecture

  MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN FEB
Hokkaido 482 484 484 484 491 494 494 492 493 495 495 494
Tohoku 644 646 647 645 652 661 658 663 684 704 702 721
Kanto 2,031 2,025 2,034 2,044 2,049 2,060 2,061 2,068 2,078 2,092 2,095 2,114
Koshinetsu 307 305 305 306 307 306 305 305 304 306 305 308
Hokuriku 225 226 229 230 232 233 232 233 234 234 234 236
Tokai 641 636 637 636 643 646 645 645 645 644 643 647
Kinki 1,747 1,741 1,738 1,739 1,738 1,753 1,755 1,758 1,764 1,764 1,763 1,774
Chugoku 449 450 454 454 458 463 459 459 458 461 462 463
Shikoku 375 370 372 373 374 382 377 377 378 384 384 387
Kyushu 902 907 906 905 907 911 910 911 914 921 923 933
Total 7,803 7,790 7,806 7,816 7,851 7,909 7,896 7,911 7,952 8,005 8,006 8,077
Shanghai 160 165 168 172 177 184 186 197 204 210 212 215

* Note) excluding highway card

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