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Total sales rose 0.9% year on year to 102,646 million yen, while existing store sales declined 0.4%. Average daily sales per store were 464,000 yen. The average amount spent per customer was 603 yen, 0.1% up year on year. The average number of customers per store per day was 763, down 0.5% from a year earlier.
Despite unfavorable weather during February, monthly sales showed a greater year-on-year improvement than in January, resuming a trend seen in December 2004. Markups at existing stores once again registered a year-on-year increase, owing to a number of factors, including brisk sales gains in the fast food category, one of LAWSON's most important food product categories.
In the rice dishes category, another key food product category, sales improved slightly from the previous month thanks to a periodic revision of the category's product mix. New additions to the Gohantei boxed lunch series, notably Mazemaze-Burg to Kimchigohan (mixed meat patty and rice with kimchi) (500 yen) and Butakakuni-no-Yasaian to Yasaigohan (stewed pork with a vegetable-based sauce and rice with vegetables)(500 yen), were received well. The Onigiriya series of rice balls made with Niigata Koshihikari rice was also expanded with the introduction of such new selections as Kani-ikurameshi (rice with crab and salmon roe) (180 yen), Takenokogohan (rice with bamboo shoots) (165 yen) and Taimeshi (rice with sea bream) (180 yen).
Sales of marukaburi-zushi, a special type of sushi that is sold only on the Setsubun holiday (February 3), reached approximately 1.4 million units. This outstanding result reflected assertive in-store sales efforts aimed at attracting orders, an enhanced product lineup and increased recognition among consumers nationwide of the series' limited-time offering as an annual event.
In the counter-top food category, an area easily influenced by temperature fluctuations, a high proportion of cold days and ongoing efforts to reinforce product selections at stores contributed to a year-on-year increase in sales of oden (a kind of Japanese hotchpotch or stew) and nikuman (Chinese-style, meat-filled steamed buns). Among fried foods, sales of such products as Chicken Bits (180 yen), a limited-time, seasonal offering launched on February 8, were brisk.
In bakery products, sales of the Totte Oki Sengen series remained favorable, bolstered by the introduction of new products, including Melon Stick (110 yen).
In March, LAWSON will maintain its focus on the rice dishes category, particularly the Gohantei boxed lunch series, as well as introduce new cold-noodle dishes in advance of spring and enhance store layouts to better reflect customer views. Sales of gift items for Mothers' Day will commence on March 15.
LAWSON plans to announce its full-term operating results for the fiscal year ended February 28, 2005, on April 13 (Wednesday).
Consolidated |
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MAR | APR | MAY | JUN | JUL | AUG | SEP | OCT | NOV | DEC | JAN | FEB | TOTAL | ||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Opening | 32 | 54 | 50 | 50 | 74 | 98 | 28 | 56 | 72 | 81 | 23 | 93 | 711 | |
Closure | 33 | 44 | 17 | 19 | 23 | 18 | 29 | 29 | 21 | 24 | 6 | 13 | 276 | |
Re-location | 17 | 23 | 17 | 21 | 16 | 22 | 12 | 12 | 10 | 4 | 16 | 9 | 179 | |
Subtotal | 50 | 67 | 34 | 40 | 39 | 40 | 41 | 41 | 31 | 28 | 22 | 22 | 455 | |
Total | 7,803 | 7,790 | 7,806 | 7,816 | 7,851 | 7,909 | 7,896 | 7,911 | 7,952 | 8,005 | 8,006 | 8,077 | 8,077 | |
Net Increase | -18 | -13 | 16 | 10 | 35 | 58 | -13 | 15 | 41 | 53 | 1 | 71 | 256 |
MAR | APR | MAY | JUN | JUL | AUG | SEP | OCT | NOV | DEC | JAN | FEB | ||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Total Sales (¥millions) |
112,171 | 111,695 | 113,267 | 112,411 | 126,298 | 125,392 | 114,143 | 117,137 | 112,261 | 121,509 | 109,655 | 102,646 | |
All Stores yoy | 101.1% | 104.8% | 103.0% | 102.1% | 108.5% | 103.5% | 102.6% | 104.2% | 103.0% | 104.3% | 103.7% | 100.9% | |
Existing Store yoy | * 98.1% | 100.8% | 99.1% | 97.9% | 104.3% | 99.5% | 98.5% | 100.1% | 98.7% | 99.8% | 98.9% | 99.6% | |
Ave.Daily Sales per store (¥thousands) |
471 | 484 | 474 | 486 | 526 | 519 | 488 | 484 | 479 | 499 | 447 | 464 | |
Number of Customers | (Number) | 777 | 808 | 799 | 833 | 894 | 862 | 838 | 815 | 809 | 795 | 737 | 763 |
comparison w/ previous yr |
98.8% | 100.5% | 97.8% | 100.6% | 105.9% | 99.4% | 98.4% | 98.5% | 100.1% | 100.1% | 99.7% | 99.5% | |
Spending per Customer | (¥) | * 608 | 598 | 592 | 581 | 587 | 602 | 580 | 592 | 589 | 622 | 604 | 603 |
comparison w/ previous yr |
* 99.2% | 100.4% | 101.3% | 97.4% | 98.4% | 100.1% | 100.0% | 101.7% | 98.6% | 99.7% | 99.2% | 100.1% |
MAR | APR | MAY | JUN | JUL | AUG | SEP | OCT | NOV | DEC | JAN | FEB | |
---|---|---|---|---|---|---|---|---|---|---|---|---|
Hokkaido | 482 | 484 | 484 | 484 | 491 | 494 | 494 | 492 | 493 | 495 | 495 | 494 |
Tohoku | 644 | 646 | 647 | 645 | 652 | 661 | 658 | 663 | 684 | 704 | 702 | 721 |
Kanto | 2,031 | 2,025 | 2,034 | 2,044 | 2,049 | 2,060 | 2,061 | 2,068 | 2,078 | 2,092 | 2,095 | 2,114 |
Koshinetsu | 307 | 305 | 305 | 306 | 307 | 306 | 305 | 305 | 304 | 306 | 305 | 308 |
Hokuriku | 225 | 226 | 229 | 230 | 232 | 233 | 232 | 233 | 234 | 234 | 234 | 236 |
Tokai | 641 | 636 | 637 | 636 | 643 | 646 | 645 | 645 | 645 | 644 | 643 | 647 |
Kinki | 1,747 | 1,741 | 1,738 | 1,739 | 1,738 | 1,753 | 1,755 | 1,758 | 1,764 | 1,764 | 1,763 | 1,774 |
Chugoku | 449 | 450 | 454 | 454 | 458 | 463 | 459 | 459 | 458 | 461 | 462 | 463 |
Shikoku | 375 | 370 | 372 | 373 | 374 | 382 | 377 | 377 | 378 | 384 | 384 | 387 |
Kyushu | 902 | 907 | 906 | 905 | 907 | 911 | 910 | 911 | 914 | 921 | 923 | 933 |
Total | 7,803 | 7,790 | 7,806 | 7,816 | 7,851 | 7,909 | 7,896 | 7,911 | 7,952 | 8,005 | 8,006 | 8,077 |
Shanghai | 160 | 165 | 168 | 172 | 177 | 184 | 186 | 197 | 204 | 210 | 212 | 215 |
* Note) excluding highway card