Monthly Operational Summary FY2003 (October 2003)

Business Report

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Total sales increased 1.5% year on year to 112,467 million. Excluding sales of Highway Card toll cards, existing store sales decreased 0.1% (the impact of these cards was 1.3%). Average daily sales per store were 476,000, while the average number of customers per store per day was 814, down 0.3% year on year. Average amount spent per customer was 591, an increase of 0.2% year on year.

The average number of customers per store and existing store sales held firm in October, supported by healthy demand in the bakery and fast food categories.

In rice dishes, rice balls recorded double-digit sales growth. In November, Lawson plans to successively roll out new products to coincide with the first anniversary of the launch of the popular Onigiriya rice ball line.

Bakery items maintained strong momentum, posting their fourth consecutive month of sales growth. In addition to Lawson's original breads, Totte Oki Sengen, a product developed with Yamazaki Baking Co., Ltd. that debuted on September 30, 2003, continued to sell well.

Continuing on from the previous month, sales of fast foods remained brisk, paced by the Ginjyou Chinese Dumpling Series, which was launched during the current fiscal year. Sales were also boosted by the success of the HOTHOT coupon campaign. Launched on October 21, this campaign applied to Chinese dumplings, oden (a kind of Japanese hotchpotch or stew) and hot drinks.

October 28 saw the re-launch of the Salad series. Off to a healthy start, these salads offer customers better quality, and as part of the re-launch, Lawson has also started selling salad dressings separately.

In the entertainment category, a Lawson forte, sales through Loppi multimedia terminals of commemorative stamps celebrating the victories of the Hanshin Tigers and Daiei Hawks professional baseball teams and 2004 calendars were strong, as were in-store sales of DVDs.

Lawson started accepting orders for New Year's greeting cards, year-end gifts, traditional food eaten at New Year in Japan, Christmas cakes and other seasonal year-end items. We hope LAWSON PASS cardholders will take advantage of discounts offered to them on these products.

In November, in addition to efforts to expand sales of New Year's items, Lawson is launching a range of enticing products sold in special display cabinets as it continues to focus on this strategic category. Early signs are encouraging, with sales making a smooth start.

On Tuesday, October 14, Lawson announced its interim financial results. The earnings release and other information can be found on this website.

Monthly Data

For Print

Consolidated

Number of Stores

  MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN FEB TOTAL
Opening 22 41 34 52 88 84 27 50 51 45 42 89 625
  Closure 17 39 9 14 16 18 23 17 23 16 5 27 224
Re-location 9 23 19 25 22 24 15 18 13 13 12 12 205
Subtotal 26 62 28 39 38 42 38 35 36 29 17 39 429
Total 7,621 7,600 7,606 7,619 7,669 7,711 7,700 7,715 7,730 7,746 7,771 7,821 7,821
Net Increase -4 -21 6 13 50 42 -11 15 15 16 25 50 196

Sales

  MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN FEB
Total Sales
(¥millions)
110,970 106,538 109,915 110,078 116,409 121,103 111,288 112,467 108,954 116,517 105,774 101,746
All Stores yoy 98.8% 98.2% 98.0% 100.1% 96.0% 98.9% 101.7% 101.5% 103.5% 100.5% 101.3% 101.5%
Existing Store yoy 99.0% 99.0% 98.1% 99.4% 95.1% 97.8% 100.4% 99.9% 101.7% 98.7% 99.4% 99.6%
Ave.Daily Sales per store
(¥thousands)
476 473 471 488 497 514 488 476 477 491 445 457
Number of Customers (Number) 771 789 801 813 827 850 836 814 792 773 727 755
comparison
w/ previous yr
98.2% 98.8% 99.7% 97.8% 94.4% 97.7% 100.8% 99.7% 100.0% 100.0% 100.0% 98.8%
Spending per Customer (¥) 620 605 593 605 605 611 589 591 608 640 620 637
comparison
w/ previous yr
100.8% 100.2% 98.4% 101.6% 100.7% 100.1% 99.6% 100.2% 101.7% 98.7% 99.4% 100.8%

Number of Stores by Region and Prefecture

  MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN FEB
Hokkaido 474 473 470 467 471 475 476 477 479 482 483 485
Tohoku 642 637 636 639 644 646 646 647 645 644 644 646
Kanto 1,923 1,928 1,933 1,943 1,958 1,980 1,984 1,991 1,999 2,010 2,013 2,028
Koshinetsu 315 312 311 311 312 312 310 310 308 308 308 311
Hokuriku 223 220 220 221 222 224 223 222 223 223 223 224
Tokai 625 622 624 627 632 629 625 626 630 631 639 644
Kinki 1,735 1,722 1,726 1,723 1,735 1,740 1,734 1,739 1,740 1,743 1,751 1,756
Chugoku 447 444 445 446 448 450 449 449 447 446 447 449
Shikoku 366 369 368 366 368 371 370 369 371 370 371 378
Kyushu 871 873 873 876 879 884 883 885 888 889 892 900
Total 7,621 7,600 7,606 7,619 7,669 7,711 7,700 7,715 7,730 7,746 7,771 7,821
Shanghai 103 106 109 116 120 126 129 134 144 146 148 153

* Note) excluding highway card

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