Monthly Operational Summary FY2003 (January 2004)

Business Report

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Total sales increased 1.3% year on year to 105,774 million. Excluding sales of Highway Card toll cards, existing store sales decreased 0.6% (the impact of these cards was 1.5%). Average daily sales per store were 445,000, while the average amount spent per customer was 620, a decrease of 0.6%. The average number of customers per store per day was 727, the same as a year ago.

While sales dropped during the three-day New Year's period, they recovered in the second half of the month.

January saw the launch of new products to augment Lawson's popular Onigiriya brand, which is now in its second year. On January 20, Lawson rolled out Niigata Koshihikari Hand-rolled Rice Balls. This was followed by January 27 launch of Niigata Koshihikari Boxed Lunches featuring top-quality rice and other ingredients. Sales of rice balls have rebounded to year-ago levels since the week in which Niigata Koshihikari Hand-rolled Rice Balls went on sale. However, in boxed lunches, sales of beef bowls and other products declined, with the exception of Makunouchi lunches, resulting in a marginal year-on-year improvement in the rice dish category as a whole. Nevertheless, customers can expect Lawson in February to continue selling boxed lunches and rice balls made with only the finest rice and other ingredients.

In prepared breads, despite the launch of hot sandwiches and other new products, Lawson was unable to arrest the overall downward trend in year-on-year sales in this category. Lawson will continue to develop products matched to customer needs that target the early spring period when demand for prepared breads tends to rise.

In the fast food category, sales were strong, exceeding the level recorded in January last year. This was due to new product launches of fried foods and Chinese dumplings, the success of the Karaage Kun campaign and cold weather in mid-January.

Bakery category sales continued to exceed previous year levels due in part to the benefits of tie-up campaigns, which started on January 13, for Lawson's Totte Oki Sengen series of original breads. The campaigns finish on February 16.

In February, in addition to launching top-quality products, Lawson will sell Marukaburi Sushi and original Valentine's Day products created by three renowned pastry chefs. Lawson has also started accepting orders for original cakes for Hina Matsuri (Dolls' Festival). Don't miss the chance to buy these products.

Monthly Data

For Print

Consolidated

Number of Stores

  MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN FEB TOTAL
Opening 22 41 34 52 88 84 27 50 51 45 42 89 625
  Closure 17 39 9 14 16 18 23 17 23 16 5 27 224
Re-location 9 23 19 25 22 24 15 18 13 13 12 12 205
Subtotal 26 62 28 39 38 42 38 35 36 29 17 39 429
Total 7,621 7,600 7,606 7,619 7,669 7,711 7,700 7,715 7,730 7,746 7,771 7,821 7,821
Net Increase -4 -21 6 13 50 42 -11 15 15 16 25 50 196

Sales

  MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN FEB
Total Sales
(¥millions)
110,970 106,538 109,915 110,078 116,409 121,103 111,288 112,467 108,954 116,517 105,774 101,746
All Stores yoy 98.8% 98.2% 98.0% 100.1% 96.0% 98.9% 101.7% 101.5% 103.5% 100.5% 101.3% 101.5%
Existing Store yoy 99.0% 99.0% 98.1% 99.4% 95.1% 97.8% 100.4% 99.9% 101.7% 98.7% 99.4% 99.6%
Ave.Daily Sales per store
(¥thousands)
476 473 471 488 497 514 488 476 477 491 445 457
Number of Customers (Number) 771 789 801 813 827 850 836 814 792 773 727 755
comparison
w/ previous yr
98.2% 98.8% 99.7% 97.8% 94.4% 97.7% 100.8% 99.7% 100.0% 100.0% 100.0% 98.8%
Spending per Customer (¥) 620 605 593 605 605 611 589 591 608 640 620 637
comparison
w/ previous yr
100.8% 100.2% 98.4% 101.6% 100.7% 100.1% 99.6% 100.2% 101.7% 98.7% 99.4% 100.8%

Number of Stores by Region and Prefecture

  MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN FEB
Hokkaido 474 473 470 467 471 475 476 477 479 482 483 485
Tohoku 642 637 636 639 644 646 646 647 645 644 644 646
Kanto 1,923 1,928 1,933 1,943 1,958 1,980 1,984 1,991 1,999 2,010 2,013 2,028
Koshinetsu 315 312 311 311 312 312 310 310 308 308 308 311
Hokuriku 223 220 220 221 222 224 223 222 223 223 223 224
Tokai 625 622 624 627 632 629 625 626 630 631 639 644
Kinki 1,735 1,722 1,726 1,723 1,735 1,740 1,734 1,739 1,740 1,743 1,751 1,756
Chugoku 447 444 445 446 448 450 449 449 447 446 447 449
Shikoku 366 369 368 366 368 371 370 369 371 370 371 378
Kyushu 871 873 873 876 879 884 883 885 888 889 892 900
Total 7,621 7,600 7,606 7,619 7,669 7,711 7,700 7,715 7,730 7,746 7,771 7,821
Shanghai 103 106 109 116 120 126 129 134 144 146 148 153

* Note) excluding highway card

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