TOKYO, JAPAN, 12 16, 2019
KDDI Corporation (headquarters: Chiyoda-ku, Tokyo, President Makoto Takahashi, hereinafter, "KDDI"), and Lawson, Inc. (headquarters: Shinagawa-ku, Tokyo, President and CEO Representative Director Chairman of the Board Sadanobu Takemasu, hereinafter, "Lawson") executed a capital business partnership on December 16, 2019, to promote data marketing utilizing the customer bases of both companies and create new consumption experiences through the application of advanced technologies. Henceforth, KDDI plans to acquire 2,110,000 common shares of Lawson, corresponding to 2.1% of the total issued shares of Lawson at market prices.
＜Overview of the business partnership＞ KDDI and Lawson will combine KDDI's advanced technologies including fifth-generation mobile communication system called 5G (hereinafter, "5G") with the real-world infrastructure of Lawson's roughly 14,600 stores to develop next-generation convenience store services that involve data and financial services and create new consumption experiences for customers. Specifically, the companies will provide new consumption experiences through OMO utilizing a member base of over 100 million people and advanced technologies (5G and robotics) at the real-world points of contact in Lawson's roughly 14,600 stores.