Monthly Operations Summary FY2024 (Apr 2024)
Convenience Store Business in Japan
Sales
(YOY)
| Lawson Business(LAWSON and NATURAL LAWSON) | ||
| Existing Stores | Sales | 103.0% |
|---|---|---|
| Number of Customers | 102.3% | |
| Spending per Customer | 100.7% | |
| All Stores | Sales | 102.5% |
*This chart shows the total sales of LAWSON and NATURAL LAWSON operated by Lawson, Inc. Sales of Lawson Kochi, Inc., Lawson Minami-Kyushu, Inc., and Lawson Okinawa, Inc. are not included.
*Existing stores: Figures of tickets and gift card etc. are not included.
Stores
（Number）
| Lawson Group | |
| Opening | 29 |
|---|---|
| Closure | 17 |
| Total Number of Stores | 14612 |
*The number of stores in Lawson Group includes Lawson, Inc., Lawson Kochi, Inc., Lawson Minami-Kyushu, Inc., and Lawson Okinawa, Inc.
▼ Sales History
▼ Summary
The sales result of LAWSON Business (LAWSON and NATURAL LAWSON) in April is as follows*.
Existing-store sales (excluding ticket and gift card sales, etc.) increased 3.0% year on year over the same period and the average number of customers per store increased 2.3% and the average customer spend increased 0.7% year on year.
The Lawson Group operated 14,612 convenience stores in Japan at the end of April 2024, including 131 NATURAL LAWSON stores and 646 LAWSON STORE 100 stores.
<Sales situation>
・In rice products category, sales of rice balls were strong.
・In over-the-counter fast food products, sales of new cheese flavored “KARAAGE-KUN Fried Chicken” and “MACHI café” products were strong.
・In dessert category, sales of collaboration products with GODIVA and a popular bakery shop HATTENDO were strong.
・In bakery items category, sales of savoury bread and sweet bread such as “Melon-pan Bread with Salty Butter” were strong.
・In toys, sales of entertainment lottery tickets and candy toy were strong.
<Sales Promotion Measures>
・HAPPY LAWSON PROJECT ! “Spring Specials”
Sales promotion to get soft drinks for free (4/23-5/6), Buy One Get One (4/23-4/29), etc.
Cigarette sales were a factor that pushed up existing-store sales in April by about 0.5 point year-on-year.
Note: Sales of the LAWSON Business include sales generated by LAWSON stores (excluding Lawson Okinawa, Inc., Lawson Minami-Kyushu, Inc., and Lawson Kochi, Inc.) and NATURAL LAWSON stores.
Existing-store sales (excluding ticket and gift card sales, etc.) increased 3.0% year on year over the same period and the average number of customers per store increased 2.3% and the average customer spend increased 0.7% year on year.
The Lawson Group operated 14,612 convenience stores in Japan at the end of April 2024, including 131 NATURAL LAWSON stores and 646 LAWSON STORE 100 stores.
<Sales situation>
・In rice products category, sales of rice balls were strong.
・In over-the-counter fast food products, sales of new cheese flavored “KARAAGE-KUN Fried Chicken” and “MACHI café” products were strong.
・In dessert category, sales of collaboration products with GODIVA and a popular bakery shop HATTENDO were strong.
・In bakery items category, sales of savoury bread and sweet bread such as “Melon-pan Bread with Salty Butter” were strong.
・In toys, sales of entertainment lottery tickets and candy toy were strong.
<Sales Promotion Measures>
・HAPPY LAWSON PROJECT ! “Spring Specials”
Sales promotion to get soft drinks for free (4/23-5/6), Buy One Get One (4/23-4/29), etc.
Cigarette sales were a factor that pushed up existing-store sales in April by about 0.5 point year-on-year.
Note: Sales of the LAWSON Business include sales generated by LAWSON stores (excluding Lawson Okinawa, Inc., Lawson Minami-Kyushu, Inc., and Lawson Kochi, Inc.) and NATURAL LAWSON stores.
