Monthly Operations Summary FY2015 (Oct 2015)

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The sales result of Lawson, Inc. is as follows. Total sales at all stores in October amounted to 181,552 million yen, a 4.1% up year on year. Existing-store sales rose 3.9% over the same period. Average daily sales per store (all stores) totaled 548 thousand yen, while the average number of customers per store (existing stores) rose 3.9% to 880, and the average customer spend at existing stores rose 0.0% to 578 yen. The existing LAWSON stores’ sales in Japan*1 rose 3.7% in October.

Lawson had the 40th anniversary promotion (second round) in October. We launched different kinds of commemorative products such as “Grilled Iberico Pork Lunch Box” and “Mont-Blanc Cake with Japanese Chestnut”, with high quality raw materials, by the unique process of production. We also ran a promotional campaign of instant lottery.

Below is a breakdown of the existing-store sales performance by individual merchandise categories.

Sales across our rice food category expanded year on year in October, thanks to “100 yen sales promotion” of rice ball during a period of three consecutive national holidays. Products for the 40th anniversary with commercials on TV also contributed to rice food category.

Both our delicatessen and daily delivered food categories performed extremely well in October, generating significant year on year gains. Salad sales contributed to delicatessen category, thanks to special product promotion, and strong sales of Lawson Select items helped boost the daily delivered food category.

Over-the-counter fast food sales also expanded year on year in October, thanks to consistently strong sales of MACHI café, the expansion of number of stores operating donuts category, and the successful promotion of our fried food items.

Sales of our dessert category rose year on year in October, thanks to special product promotion and running commercials on TV.

Our soft drink category and chilled beverage category saw sales rise year on year in October with the strong promotion and the good sales of Natural Lawson brand’s “Green Smoothie”.

Cigarette sales had almost no impact on existing-store sales in October.

The Lawson Group operated 12,206 convenience stores in Japan at the end of October 2015, including 118 NATURAL LAWSON stores and 818 LAWSON STORE100 stores.

Regarding LAWSON STORE 100, existing-store sales rose 5.4% year on year in October (customer numbers: +4.6%; customer spend: +0.7%). In October, we opened no store and closed 1 store.

Lawson is promoting the “Rilakkuma Autumn Campaign” from September 1 to November 30 to help broaden its customer base.


Note 1: Lawson, Inc. sales include sales generated by LAWSON stores (excluding Lawson Okinawa, Inc., Lawson Minami-Kyusyu, Inc. and Lawson Kochi, Inc.), NATURAL LAWSON stores and LAWSON STORE100 stores. The LAWSON operation in Japan, equating to the non-consolidated performance disclosed up until January 2014, consists of sales generated by LAWSON, Inc. minus sales generated by LAWSON STORE100 stores.

Monthly Data

Stores
LAWSON Group (Total of convenience store business)
  SEPOCTNOVDECJANFEBTOTAL
Opening in Japan 43 82 72 75 46 177
Closure in Japan 68 46 50 49 25 57
Net Increase in Japan -25 36 22 26 21 120
Total Number of Stores in Japan 12170 12206 12228 12254 12275 12395
Total Number of Stores Abroad 675 690 707 754 753 758
　　LAWSON stores in Japan (Excluding affiliated company accounted for by the equity-method)
　Opening 42 78 64 70 42 169
　Closure 54 40 43 45 21 51
　Net Increase -11 40 19 27 18 116
　Total Number of Stores in Japan 10717 10757 10776 10803 10821 10937
　　NATURAL LAWSON stores in Japan
　Opening 1 1 2 2 1 2
　Closure 1 0 0 0 0 1
　Net Increase 0 4 4 2 4 6
　Total Number of Stores in Japan 114 118 122 124 128 134
　　LAWSON STORE100 stores in Japan
　Opening 0 0 0 0 0 2
　Closure 10 1 4 1 0 1
　Net Increase -11 -6 -4 -3 0 -2
　Total Number of Stores in Japan 824 818 814 811 811 809

* The number of stores is a total number of stores operated by the Lawson group including the number of stores operated by Equity method affiliates and unconsolidated affiliates.
**Total Number of Stores in Japan include satellite stores.

Seijo Ishii Business
  SEPOCTNOVDECJANFEBTOTAL
Total Number of Stores in Japan 113 115 117 119 120 120

* As for Seijo Ishii Business, number of Franchise stores and restaurants are not included.

Sales
Lawson, Inc. (Non-consolidated)
  SEPOCTNOVDECJANFEB
All Stores (YOY) 104.2% 104.1% 100.5% 102.2% 100.7% 103.8%
Existing Stores (YOY) 103.7% 103.9% 100.5% 102.2% 100.5% 98.9%
Ave. Daily Sales per Store (Thousands of yen) 542 548 513 544 499 502
Number of Customers (Number) 850 880 819 816 769 787
YOY 100.2% 103.9% 100.3% 102.4% 101.9% 99.1%
Spending per Customer (Yen) 592 578 580 608 594 590
YOY 103.6% 100.0% 100.2% 99.8% 98.6% 99.8%
　　LAWSON and NATURAL LAWSON Business
  SEPOCTNOVDECJANFEB
　All Stores (YOY) 106.7% 106.3% 102.5% 104.2% 102.6% 105.7%
　Existing Stores (YOY) 103.8% 103.7% 100.2% 102.1% 100.2% 98.7%
　Ave. Daily Sales per Store (Thousands of yen) 548 554 518 550 505 506
　Number of Customers (Number) 838 868 808 806 759 776
YOY 100.3% 103.8% 100.1% 102.2% 101.7% 98.9%
　Spending per Customer (Yen) 605 590 590 620 605 600
YOY 103.6% 100.0% 100.1% 99.9% 98.6% 99.8%
　　LAWSON STORE100 Business
  SEPOCTNOVDECJANFEB
　Existing Stores (YOY) 103.0% 105.4% 104.5% 104.2% 104.4% 102.5%
　Number of Customers (YOY) 99.7% 104.6% 102.9% 104.4% 103.9% 101.7%
　Spending per Customer (YOY) 103.3% 100.7% 101.5% 99.9% 100.5% 100.8%
Seijo Ishii Co., Ltd.
  SEPOCTNOVDECJANFEB
All Stores (YOY) 105.9% 105.2% 107.6% 109.7% 108.8% 109.7%
Existing Stores (YOY) 102.6% 101.0% 103.5% 104.5% 103.7% 104.1%
Number of Customers (YOY) 99.3% 100.2% 101.7% 103.4% 102.3% 103.7%
Spending per Customer (YOY) 103.4% 100.9% 101.8% 101.0% 101.4% 100.4%

* As for Seijo Ishii Co., Ltd., sales figures of franchise stores and restaurants are not included.

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