Monthly Operations Summary FY2015 (Mar 2015)

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The sales result of Lawson, Inc. is as follows. Total sales at all stores in March amounted to 176,810 million yen, a 1.1% up year on year. Existing-store sales fell 2.5% over the same period. Average daily sales per store (all stores) totaled 526 thousand yen, while the average number of customers per store (existing stores) fell 1.1% to 804, and the average customer spend at existing stores fell 1.4% to 608 yen. The existing LAWSON stores’ sales in Japan*1 fell 2.3% in March.

Below is a breakdown of the existing-store sales performance by individual merchandise categories.

 

Redesigned salad items (launched in February) and special product promotions in the evening and at night gave a considerable boost to year-on-year sales of Delicatessen category.

 

The special product promotions in the evening and at night also generated another rise in year-on-year sales of Daily Foods category in March.

 

Sales of over-the-counter fast foods gained over the previous year’s level. Newly launched “Yamitsuki Chicken” (item of nibbles for drinks) and strong sales of MACHI café with 100% Rainforest Alliance Certified coffee beans also contributed to over-the-counter fast foods category.

 

The sharp fall in cigarette sales accounted for approximately 5 point of the year-on-year fall in existing-store sales in March.

 

The Lawson Group operated 12,164 stores in Japan at the end of March 2015, including 116 NATURAL LAWSON stores and 1,031 LAWSON STORE100 stores.

 

Regarding LAWSON STORE100, which we are working on the process of restructuring, existing-store sales fell 5.1% year on year in March (customer numbers: -3.7%; customer spend: =1.5%). In March, we didn’t open new store and closed 120 stores.

 

Lawson is promoting the ‘Rilakkuma Spring Campaign’ from March 3 to June 8 to help broaden its customer base.  

 

 

Note 1: Lawson, Inc. sales include sales generated by LAWSON stores (excluding Lawson Okinawa, Inc. and Lawson Minami-Kyusyu, Inc.), NATURAL LAWSON stores and LAWSON STORE100 stores. The LAWSON operation in Japan, equating to the non-consolidated performance disclosed up until January 2014, consists of sales generated by LAWSON, Inc. minus sales generated by LAWSON STORE100 stores.

 

Note 2: On March 31, after cash registers are closed to count daily sales at stores, sales for the remainder of the day, up to 24 pm, are booked on April 1, and are not included in sales of March. 

Monthly Data

Stores
LAWSON Group (Total of convenience store business)
  MARAPRMAYJUNJULAUGTOTAL
Opening in Japan 63 64 71 75 113 96
Closure in Japan 175 172 61 63 49 43
Net Increase in Japan -112 -108 10 12 64 53
Total Number of Stores in Japan 12164 12056 12066 12,078 12142 12195
Total Number of Stores Abroad 593 605 606 623 646 668
　　LAWSON stores in Japan (Excluding affiliated company accounted for by the equity-method)
　Opening 62 58 65 72 109 92
　Closure 55 42 39 47 37 37
　Net Increase 7 -112 27 40 81 52
　Total Number of Stores in Japan 10640 10528 10555 10595 10676 10728
　　NATURAL LAWSON stores in Japan
　Opening 0 1 1 0 0 0
　Closure 0 1 0 0 0 0
　Net Increase 0 0 2 -11 1 6
　Total Number of Stores in Japan 116 116 118 107 108 114
　　LAWSON STORE100 stores in Japan
　Opening 0 0 1 0 0 0
　Closure 120 124 22 15 12 5
　Net Increase -120 -124 -23 -19 -22 -8
　Total Number of Stores in Japan 1031 907 884 865 843 835

* The number of stores is a total number of stores operated by the Lawson group including the number of stores operated by Equity method affiliates and unconsolidated affiliates.
**Total Number of Stores in Japan include satellite stores.

Sales
Lawson, Inc. (Non-consolidated)
  MARAPRMAYJUNJULAUG
All Stores (YOY) 101.1% 103.7% 101.6% 103.5% 102.6% 100.8%
Existing Stores (YOY) 97.5% 102.3% 101.2% 103.1% 102.3% 100.4%
Ave. Daily Sales per Store (Thousands of yen) 526 519 528 547 575 564
Number of Customers (Number) 804 829 848 870 888 883
YOY 98.9% 99.2% 100.0% 101.4% 100.7% 102.6%
Spending per Customer (Yen) 608 585 578 585 602 592
YOY 98.6% 103.1% 101.2% 101.7% 101.6% 97.8%
　　LAWSON and NATURAL LAWSON Business
  MARAPRMAYJUNJULAUG
　All Stores (YOY) 102.8% 106.1% 103.9% 106.1% 105.1% 102.9%
　Existing Stores (YOY) 97.7% 102.4% 101.2% 103.3% 102.4% 100.2%
　Ave. Daily Sales per Store (Thousands of yen) 538 526 533 553 582 571
　Number of Customers (Number) 799 819 835 857 876 872
YOY 99.2% 99.5% 100.1% 101.5% 100.9% 102.7%
　Spending per Customer (Yen) 625 599 591 599 616 605
YOY 98.5% 103.0% 101.2% 101.8% 101.5% 97.5%
　　LAWSON STORE100 Business
  MARAPRMAYJUNJULAUG
　Existing Stores (YOY) 94.9% 100.5% 101.1% 100.5% 100.7% 102.8%
　Number of Customers (YOY) 96.3% 98.1% 100.0% 100.0% 98.7% 101.6%
　Spending per Customer (YOY) 98.5% 102.5% 101.2% 100.5% 102.0% 101.3%

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