Challenge 2025
New convenience
New hubs of refreshment in every community
Lawson Group Sweeping
Transformation Executive
Committee
Anticipate new needs
Respond to changing new normal changes
Utilize IT-invested next-generation systems
Pursuing new ways to provide convenience with
“new hubs of refreshment in every community”
Under Challenge 2025, which was established with a view toward Lawson’s 50th anniversary in 2025, we aim to realize the Group Philosophy, “Creating Happiness and Harmony in Our Communities” by becoming the No. 1 recommended store for our customers, communities, and colleagues and creating “new hubs of refreshment in every community,” as we pursue new ways to provide convenience. In our pursuit of new ways to provide convenience, we established the Lawson Group Sweeping Transformation Executive Committee in September 2020, and we have conducted a range of initiatives to fulfill our business policy comprising Three Promises: “Superior taste,” “Human Kindness” and “Environmental (Machi) friendliness.” As of May 2022, the Committee has formed 10 projects, as well as Group company business activities and SDG promotional activities, and the President himself serves as a Committee Chair. In addition to these initiatives, under Challenge 2025 we will also strategically select investment targets from the three perspectives of environment, society, and corporate governance while aiming to achieve the 2025 performance indicators through a business portfolio strategy based on increasing corporate value, balancing growth investment and returns to shareholders, the growth of individual Group companies and the growth of Lawson Group as a whole.
By strategically selecting investment targets from the three perspectives of environment, social and corporate governance, the aim is to achieve the performance indicators through a business portfolio strategy based on increasing corporate value, balancing growth investment and returns to shareholders, the growth of individual Group companies and the growth of Lawson Group as a whole.
Milestones for the Lawson Group Sweeping Transformation Executive Committee
*CSO: Chief Sustainability Officer
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About LAWSON!
Message from Top Management
Creating Happiness in Our Communities
‒ Our Story
- Our Journey Creating Happiness in Our Communities
- Management Capitals Cultivated with the Community
- Community Happiness Creation Process
- Materiality for Creating Happiness in Our Communities
- Overview and Promotion of Challenge 2025
- Lawson Blue Challenge 2050!
Strategy for Creating Happiness in Our Communities
- Strategy for Creating Happiness through the Three Promises:
Superior Taste - Strategy for Creating Happiness through the Three Promises:
Human Kindness - Strategy for Creating Happiness through the Three Promises:
Environmental (Machi) Friendliness