Turning change in the community into change for Lawson

The coronavirus pandemic has triggered major changes in the communities we serve. People's lifestyles have changed drastically, as have their attitudes and values. Refraining from going out and the shift to remote work have led to changes in behavior and in dietary habits. Social issues such as climate change are becoming increasingly diverse and severe, which has further increased the social responsibility of corporations. Since its establishment, Lawson has continued to provide new value to the community by responding to the changes and demands of society and picking up on new trends. We are determined to turn this change in the community into change for Lawson. With this in mind, we will continue to contribute to the happiness of our community.

  • Changes in purchasing behavior

    • Going out less due to remote work
    • Fewer unplanned purchases
    • Increased consumption while staying at home
    • Changes in commercial districts
    • Growth of ready-made meals and eating in
  • Increased health awareness

    • Weight gain or loss and changes in physical condition due to staying at home
    • Increased interest in foods that improve immune function
    • Increased awareness of social connectedness
    • Growth in demand for contactless solutions
  • Rapid changes in employment structure

    • Influx of labor from other industries
    • Declining birthrate and aging population
    • Fewer foreign workers due to immigration restrictions
  • Increased awareness of environmental issues

    • Increase in natural disasters due to climate change
    • Demand for CO2 emissions reductions
    • Demand for food loss and plastic waste reductions
    • Increased interest in ethical consumption

At Lawson, Some Things Change and Some Stay the Same

  • Unchanging Values

    Group Philosophy
    Creating Happiness and Harmony in Our Communities
    Vision
    Our goal is to become the hub of refreshment in every community.
    Lawson’s Way (Action Guideline)
    1. Create stores filled with the best smile in town.
    2. Speak out your ideas to take action.
    3. Enjoy your challenge.
    4. Value your friends to become one.
    5. Act in good faith.
    New Lawson Declaration
    Lawson strives becoming a “Hub of refreshment in every community” for everyone by offering the three “Whew!” Surprises.  Three Promises Superior taste※1 Human kindness※2 Environmental (Machi) friendliness※3 ※1 Superior taste Providing safety/security-oriented overwhelmingly high value-added products and services friendly to society and the environment ※2 Human kindness Supporting health promotion for all people through products and stores
    Supporting women and seniors as well as children’s growth
    Providing comfortable work environments leading to job satisfaction ※3 Environmental (Machi) friendliness Coexisting synergistically with communities by serving as part of the social infrastructure
    Sustainable environment preservation activities toward a carbon-free society
  • Changing Values