SUSTAINABILITY Offering Environment (Machi)-Friendly Life
Surprise "Whew!" Kindness Project

Convenience stores have taken root in the lives of people in the community, supporting their daily lives. Because we want every customer’s shopping experience to be filled with joy and new discoveries, we offer not only all kinds of necessary goods, such as foods and daily items, but also health and environment-friendly products and services developed in pursuit of deliciousness and amusement.

In our desire to become a store that makes every customer feel at home as an essential part of the community, Lawson strives to realize the “Three Promises,” namely, “Superior Taste,” “Human Kindness,” and “Environmental (Machi) Friendliness,” aiming to become a “Hot Station (Best Relief Hub) in Our Communities” that everyone in the community can happily visit and find “Whew!” Surprises.

As the first step, we launched “Surprise ‘Whew!’ Kindness Project.” We offer “Environment (Machi)-Friendly Life” in pursuit of solving environmental issues while simultaneously responding to various customer requests.

Goals of “Surprise ‘Whew!’ Kindness Project”

Creating Happiness and Harmony in Our Communities

We promote initiatives for environmental issues such as reducing the use of plastic shopping bags and packaging, food waste, and CO2 emissions through “Surprise ‘Whew!’ Kindness Project” to achieve the goals for 2030 (KPI), and contribute to the ideal world that the SDGs aim to realize.

Take on more difficult challenges!!

Environmental Vision
Lawson Blue Challenge 2050!

Save our blue planet!

Lawson will aim for higher goal titled “Environmental Vision Lawson Blue Challenge 2050!” to create a carbon-free society by 2050 and pass down to future generations our blue planet.

Aiming to Reduce CO2 Emissions

Climate change is becoming a big problem in the world due to an increase in greenhouse gas emissions, such as CO2 emissions, generated by the consumption of a huge amount of fossil fuels including oil and coal.
At the 2015 United Nations Climate Change Conference (COP 21) held in Paris, France, in December 2015, all UNFCCC members signed the Paris Agreement, a new international framework to reduce greenhouse gas emissions. The Paris Agreement's long-term temperature goal is to keep the increase in global average temperature to well below 2 degrees C above pre-industrial levels and to pursue efforts to limit the increase to 1.5 degrees C. Based on the Paris Agreement, Japan has decided to steadily take measures to achieve the goal for 2030: “Reducing greenhouse gas emissions by 46% in comparison with 2013 levels.”

Aiming to realize a carbon-free society, Lawson strives to reduce CO2 emissions by taking measures to reduce electricity use at stores, such as introducing energy-efficient refrigeration system and ensuring the implementation of Ten Energy-saving Rules. Also, we are committed to reduce CO2 emissions generated by trucks that deliver products to stores.

Goals for reducing CO2 emissions (CO2 emissions per store)

* Target revised upward in June 2021

Measures to reduce CO2 emissions

  • ・Introduction of energy-efficient refrigeration system to new stores
  • ・Regular replacement of equipment at existing stores
  • ・Utilization of renewable energy
  • ・Ensuring the implementation of Ten Energy-saving Rules at stores
  • ・Deployment of eco-friendly model stores
  • ・Delivery vehicle: Use of biofuel (B5), electric vehicles, and eco-friendly tires
  • ・Delivery vehicle: Optimization of delivery routes to stores
Energy-efficient refrigeration system (compressor units)
Eco-friendly model store LAWSON Keio University SFC Store

Aiming to Reduce Food Waste

A huge amount of food that is still good to eat is dumped (food loss), causing controversy of food waste problems both in Japan and all over the world. According to the Ministry of the Environment, the total amount of food waste was approx. 25.3 million tons in FY 2018, approx. 6.0 million tons of which came from food loss. The Act on Promoting Food Loss Reduction (Food Loss Reduction Promotion Act) was put in force on October 1, 2019, and nationwide initiatives to further reduce food loss and waste are aggressively conducted.
“Halving the per capita of global food waste by 2030” is specified as the target for food loss and waste reduction in Goal 12 (SDGs): “Responsible Consumption and Production.”
Lawson regards food loss and waste reduction as a very important issue and strives to reduce food waste by means of “Curbing Waste Generation” combined with “Recycling.”

Source: Ministry of the Environment’s Official Announcement: “Estimated Figures of the Generation of Food Waste and Loss (FY 2018)”

Goals for food waste reduction

Measures for food waste reduction

Measures for food waste reduction

  • ・Store: Preventing surplus food generation using semi-automatic ordering systems
  • ・Store: Offering discounts to sell up
  • ・Store: Promoting preorder sales of special event products such as Ehoumaki
  • ・Product: Extending best before dates by adding a new twist to containers, packaging, etc.
  • ・Product: Using irregular vegetables for ingredients of salads, pickles, etc.
  • ・Rice dishes and others cooking factory: Preventing surplus food generation in the production process
  • ・Delivery center: Preventing surplus food generation through appropriate product control, donation of products past their store delivery deadline to NPOs, etc.

Recycling

  • ・Store: Recycling unsold food products into livestock feed or fertilizers(processing unsold food products into livestock feed and fertilizers for vegetables)

Since August 2019, Lawson has periodically donated to the Japan Food Bank Promotion Group original sweet products, processed foods*, etc., that missed the delivery deadlines to stores. This is conducted as part of our initiatives to support families and facilities requiring food aid and to reduce food waste. The donated products are delivered to food bank bodies across Japan, from which they are provided to families who need food aid, children’s cafeterias, orphanages, facilities for the disabled, etc.

* We allow a certain amount of time for the best-before date.

[The Japan Food Bank Promotion Group]

The Japan Food Bank Promotion Group was established in pursuit of society without child poverty problems in 2015 and strives to reduce food waste through its activities as a food bank. There are 40 affiliated bodies conducting various activities throughout Japan, from Hokkaido to Kyushu, including Amami Oshima (as of the end of June 2021).

Correlation Diagram of Surplus Food Donation

We also started new initiatives in fiscal 2020. We are also expanding our efforts to donate chilled items such as Christmas cakes during the Christmas season in December 2020. We are also expanding the number of recipients of our donations. We have donated private brand products and original Ponta goods through "Kodomo-Takushoku-Ouendan" (A food delivery program for children and families in Japan). Moreover, we started a new trial in which we deliver free coupons that can be exchanged for boxed meals to the users of the food delivery program and have them pick them up directly at stores. We have provided boxed meals and cooked noodles developed in collaboration between Lawson and food service companies.

Japanese Chestnut Mont Blanc
Premium Hamburger
Ponta goods
Miso soup
Food delivery program for children

Aiming to Reduce Plastic Use

Plastics are very convenient materials and are light, durable, and easy to shape in various ways; therefore, plastics are indispensable in people’s lives. However, we are currently facing serious problems arising from marine pollution caused by huge amount of plastic waste cast ashore, plastics accidentally eaten by wildlife, and microplastics drifting in the world’s oceans.
It is said that, overall, the amount of plastic waste in Japan reaches 9.0 million tons. To offer “Environment (Machi)-Friendly Life,” Lawson strives to reduce the use of plastic shopping bags, containers, and packaging, asking for customers’ understanding and support.

Source:Plastic Waste Management Institute

1. Aiming to reduce the use of plastic shopping bags

As part of the initiatives for environmental preservation, charging for plastic shopping bags has become mandatory across Japan since July 1, 2020. In response to this movement, Lawson strives to reduce plastic use through the use of plastic bags made from plastic containing 30% plant-derived materials.
Also, we have promoted the use of portable and reusable shopping bags since 2007 for more customers to show up with their own shopping bags. Through these initiatives, we aim to achieve one of the goals for 2030: “Reducing the use of plastic shopping bags by 100%.”

Goals for plastic shopping bag reduction

Shopping bags that have been introduced by Lawson stores since July 1, 2020

  • ・Size: Three sizes S/L/boxed meal size*
  • ・Price: 3 yen/bag (including tax) (applicable to all sizes)*
  • ・Specifications: 30% of the materials used is plant-derived

* Shopping bags whose size, materials used, and price are different from those mentioned above may be available at some stores.

A sample image of different-sized shopping bags
New shopping bag design
Reusable shopping bags that have been so far sold or distributed free of charge

2. Aiming to reduce the use of plastic containers and packaging

We strive to replace plastic packaging items with paper ones and to reduce the volume of plastic waste while retaining the taste and quality of our original products. Also, we are committed to reducing plastic use through the use of plastic packaging items partly made from plant-derived materials.

Goals for reducing the use of plastic containers and packaging

List of initiatives for products with reduced plastic content

Changed to paper cups for ice at MACHI café

Gradually rolled out at stores from May 2019 onward

  • ・Cups made of paper instead of plastic*
  • ・Cover lid changed to a lid that can be used without a straw

* Not available in some stores.

Changed to paper cups for ice at MACHI cafe

Changed to paper containers for boxed meals at Machikado Chubo in-store kitchen.

From January 2021 onward

  • ・Changed the containers for rice bowl type boxed meals to paper (the lid is made of plastic)
Changed to paper containers for boxed meals at Machikado Chubo in-store kitchen

Adopted paper containers for cooked noodles, etc.

Gradually rolled out at stores from November 2020 onward

  • ・Adopted paper containers for cooked noodles, etc. in the Choi series, a small volume type of product for a quick bite to eat
Adopted paper containers for cooked noodles, etc.

Adopted paper for boxed meals served in circular containers

From October 2020 onward

  • ・Adopted paper for boxed meals served in circular containers inspired by traditional Japanese bentwood bento boxes (the lid is made of plastic)
Adopted paper for boxed meals served in circular containers

Changed from conventional plastic to insulating foam containers

From March 2021 onward

  • ・Changed some of the containers in the "Kore ga Bento" boxed meal series from conventional plastic to heat-insulating foam containers
Changed from conventional plastic to insulating foam containers

All original drinkable yogurt products are changed to paper cups

From May 2020 onward

  • ・The cups for all drinkable yogurt products have been changed from plastic to paper*
    Reduced the amount of plastic used per bottle by an average of about 15g
  • ・Straws attached to products have been replaced with straws consisting of partially plant-derived materials.

* Excluding lids

All original drinkable yogurt products are changed to paper cups

Adopted paper packaging for Natural Lawson confectionery

Gradually rolled out at stores from November 2020 onward

  • ・Changed some packaging materials from plastic to paper for some Natural Lawson confectionery products
Adopted paper packaging for Natural Lawson confectionery

Changed the packaging material for rice balls

From April 2020 onward

  • ・Changed specifications of wrapping materials for hand-rolled rice balls, directly wrapping rice balls, and rice ball sets by using plant-derived materials and making the thickness of the wrapping material thinner (excluding some products)
Changed the packaging material for rice balls

Changed the packaging material for sandwiches (triangular sandwiches)

Gradually rolled out at stores from April 2021 onward

  • ・Changed specifications such as using plant-derived raw materials for some packaging materials and reducing the thickness of the packaging materials
Changed the packaging material for sandwiches (triangular sandwiches)

Changed the containers for cold noodles to recycled PET material

From May 2019 onward

  • ・Changed some cold noodle containers from regular PET to those containing recycled PET material. Recycled collected PET bottles and other materials
Changed the containers for cold noodles to recycled PET material

As part of its efforts to reduce plastic, NATURAL LAWSON launched an trial in August 2020 to sell detergent by weight at some of its stores. After receiving positive feedback from customers, we expanded the program to include shampoo, hand soap, and other products, and in July 2021, we began selling dried fruits and nuts by weight for the first time.



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