SUSTAINABILITY Offering Environment (Machi)-Friendly Life
Surprise "Whew!" Kindness Project

Convenience stores have taken root in the lives of people in the community, supporting their daily lives. Because we want every customer’s shopping experience to be filled with joy and new discoveries, we offer not only all kinds of necessary goods, such as foods and daily items, but also health and environment-friendly products and services developed in pursuit of deliciousness and amusement.

In our desire to become a store that makes every customer feel at home as an essential part of the community, Lawson strives to realize the “Three Promises,” namely, “Superior Taste,” “Human Kindness,” and “Environmental (Machi) Friendliness,” aiming to become a “Hot Station (Best Relief Hub) in Our Communities” that everyone in the community can happily visit and find “Whew!” Surprises.

As the first step, we launched “Surprise ‘Whew!’ Kindness Project.” We offer “Environment (Machi)-Friendly Life” in pursuit of solving environmental issues while simultaneously responding to various customer requests.

Goals of “Surprise ‘Whew!’ Kindness Project”

Creating Happiness and Harmony in Our Communities

We promote initiatives for environmental issues such as reducing the use of plastic shopping bags and packaging, food waste, and CO2 emissions through “Surprise ‘Whew!’ Kindness Project” to achieve the goals for 2030 (KPI), and contribute to the ideal world that the SDGs aim to realize.

Take on more difficult challenges!!

Lawson Blue Challenge 2050!

Save our blue planet!

Lawson will aim for higher goal titled “Lawson Blue Challenge 2050!” to create a carbon-free society by 2050 and pass down to future generations our blue planet.

Reducing food waste

Reducing food waste

Reducing plastic use (plastic containers and packaging)

Reducing plastic use (plastic containers and packaging)

Reducing plastic use (plastic shopping bags)

Reducing plastic use (plastic shopping bags)

Reducing CO2 emissions (CO2 emissions per store)

Reducing CO2 emissions (CO2 emissions per store)

Aiming to Reduce Plastic Use

Plastics are very convenient materials and are light, durable, and easy to shape in various ways; therefore, plastics are indispensable in people’s lives. However, we are currently facing serious problems arising from marine pollution caused by huge amount of plastic waste cast ashore, plastics accidentally eaten by wildlife, and microplastics drifting in the world’s oceans.
It is said that, overall, the amount of plastic waste in Japan reaches 9.4 million tons (2% of 431 million tons, the total amount of the world’s plastic waste as of 2013). To offer “Environment (Machi)-Friendly Life,” Lawson strives to reduce the use of plastic shopping bags, containers, and packaging, asking for customers’ understanding and support.

Source: Ministry of the Environment’s “Plastics Smart” Campaign (January 2019)

1. Aiming to reduce the use of plastic shopping bags

As part of the initiatives for environmental preservation, charging for plastic shopping bags has become mandatory across Japan since July 1, 2020. In response to this movement, Lawson strives to reduce plastic use through the use of plastic bags made from plastic containing 30% plant-derived materials.
Also, we have promoted the use of portable and reusable shopping bags since 2007 for more customers to show up with their own shopping bags. Through these initiatives, we aim to achieve one of the goals for 2030: “Reducing the use of plastic shopping bags by 100%.”

Goals for plastic shopping bag reduction

Shopping bags that have been introduced by Lawson stores since July 1, 2020

  • ・Size: Three sizes ? S/L/boxed meal size*
  • ・Price: 3 yen/bag (including tax) (applicable to all sizes)*
  • ・Specifications: 30% of the materials used is plant-derived

* Shopping bags whose size, materials used, and price are different from those mentioned above may be available at some stores.

A sample image of different-sized shopping bags
New shopping bag design
Reusable shopping bags that have been so far sold or distributed free of charge

2. Aiming to reduce the use of plastic containers and packaging

We strive to replace plastic packaging items with paper ones and to reduce the volume of plastic waste while retaining the taste and quality of our original products. Also, we are committed to reducing plastic use through the use of plastic packaging items partly made from plant-derived materials.

Goals for reducing the use of plastic containers and packaging

Eco-friendly packaging products

Redesign of original cold drink containers

From April 2019 onward

  • ・Reducing plastic use by removing the plastic lids from the containers

Switching to paper cups for MACHI cafe iced coffee (Size S)

From May 2019 onward

  • ・Switching to paper cups from plastic ones*
  • ・Switching to lids with a sip-thru hole that allows customers to drink their beverages without the need for a straw

* This is not applicable to some stores

Switching to recycled PET material-based containers for chilled noodle products

From May 2019 onward

  • ・Changing the plastic materials used for some types of chilled noodle containers from standard PET materials to those containing recycled PET materials made from collected PET bottles

Changing the wrapping materials used for sandwich products (all triangular-shaped sandwich products)

From September 2019 onward

  • ・Reducing plastic use for wrapping by approximately 0.3g per product in addition to changing the package to a simpler design

Switching to paper soup containers

From October 2019 onward

  • ・Replacing plastic soup containers with paper ones

[Natural Lawson] Selling boxed meals using paper containers

From November 2019 onward

  • ・Reducing plastic use by 70% (approximately18g) per container compared to plastic containers

[Natural Lawson] Selling hamburgers using wrappers made of paper

From January 2020 onward

  • ・Reducing plastic use by approx. 2 g per product compared to plastic wrappers

Changing the wrapping materials for rice ball products

From April 2020 onward

  • ・The specifications of wrapping materials used for hand-rolled, directly wrapping, and bundled type of rice ball products have been altered and include plant-derived plastic material. The thickness of the wrapping film has also been reduced. However, these specifications are not applicable to some rice ball products

Switching to paper containers for all original yogurt drinks

From May 2020 onward

  • ・Changing the containers of all yogurt drink products from plastic to paper*.
    Reducing plastic use by approx. 15 g on average per product
  • ・Replacing straws attached to products with those containing plant-derived materials

* Excluding the lids

Aiming to Reduce Food Waste

A huge amount of food that is still good to eat is dumped (food loss), causing controversy of food waste problems both in Japan and all over the world. According to the Ministry of the Environment, the total amount of food waste was approx. 25.5 million tons in FY 2017, approx. 6.12 million tons of which came from food loss. The Act on Promoting Food Loss Reduction (Food Loss Reduction Promotion Act) was put in force on October 1, 2019, and nationwide initiatives to further reduce food loss and waste are aggressively conducted.
“Halving the per capita of global food waste by 2030” is specified as the target for food loss and waste reduction in Goal 12 (SDGs): “Responsible Consumption and Production.”
Lawson regards food loss and waste reduction as a very important issue and strives to reduce food waste by means of “Curbing Waste Generation” combined with “Recycling.”

Source: Ministry of the Environment’s Official Announcement: “Estimated Figures of the Generation of Food Waste and Loss (FY 2017)”

Goals for food waste reduction

Measures for food waste reduction

Measures for food waste reduction

  • ・Store: Preventing surplus food generation using semi-automatic ordering systems
  • ・Store: Offering discounts to sell up
  • ・Store: Promoting preorder sales of special event products such as Ehoumaki
  • ・Product: Extending best before dates by adding a new twist to containers, packaging, etc.
  • ・Product: Using irregular vegetables for ingredients of prepared food, etc.
  • ・Rice dishes and others cooking factory: Preventing surplus food generation in the production process
  • ・Delivery center: Preventing surplus food generation through appropriate product control


  • ・Store: Recycling unsold food products into livestock feed or fertilizers(processing unsold food products into livestock feed and fertilizers for vegetables)

Since August 2019, Lawson has periodically donated to the Japan Food Bank Promotion Group original sweet products, processed foods, etc., that missed the delivery deadlines to stores. This is conducted as part of our initiatives to support families and facilities requiring food aid and to reduce food waste. As of the end of April 2020, the number of products that we have donated is approx. 155,000 in total. The donated products are delivered to food bank bodies across Japan, from which they are provided to families who need food aid, children’s cafeterias, orphanages, facilities for the disabled, etc.

With COVID-19 spreading, the number of families and facilities that need food aid increased due to the cancellation of school lunch services and a decrease in income in April 2020. Under such circumstances, we donated approx. 72,000 foods in total, which are chosen from 18 food product lines to the Japan Food Bank Promotion Group in cooperation with Mitsubishi Shokuhin Co., Ltd. from April 29 to May 7, 2020.

[The Japan Food Bank Promotion Group]

The Japan Food Bank Promotion Group was established in pursuit of society without child poverty problems in 2015 and strives to reduce food waste through its activities as a food bank. There are 38 affiliated bodies conducting various activities throughout Japan, from Hokkaido to Kyushu, including Amami Oshima (as of the end of April 2020).

Correlation Diagram of Surplus Food Donation

Examples of donated products

(Beef & Rice Bowl Topping) 122g
Petit Financiers Made from
Domestic Flour (6 pcs.)
Konjac Chips Spicy Taste

As for products donated in April 2020, we expanded the scope to add some products not missing the delivery deadlines, and as a result, we could increase the number of donated products per delivery.

Aiming to Reduce CO2 Emissions

Climate change is becoming a big problem in the world due to an increase in greenhouse gas emissions, such as CO2 emissions, generated by the consumption of a huge amount of fossil fuels including oil and coal.
At the 2015 United Nations Climate Change Conference (COP 21) held in Paris, France, in December 2015, all UNFCCC members signed the Paris Agreement, a new international framework to reduce greenhouse gas emissions. The Paris Agreement's long-term temperature goal is to keep the increase in global average temperature to well below 2 degrees C above pre-industrial levels and to pursue efforts to limit the increase to 1.5 degrees C. Based on the Paris Agreement, Japan has decided to steadily take measures to achieve the goal for 2030: “Reducing greenhouse gas emissions by 26% in comparison with 2013 levels.”

Source: Greenhouse Gas Inventory Office of Japan / Center for Climate Change Actions website (

Aiming to realize a carbon-free society, Lawson strives to reduce CO2 emissions by taking measures to reduce electricity use at stores, such as introducing energy-efficient refrigeration system, changing lighting fixtures from fluorescent to LED, and ensuring the implementation of Ten Energy-saving Rules. Also, we are committed to reduce CO2 emissions generated by trucks that deliver products to stores.

Goals for reducing CO2 emissions (CO2 emissions per store)

Measures to reduce CO2 emissions

  • ・Introduction of energy-efficient refrigeration system and LED lights to new stores
  • ・Regular replacement of equipment at existing stores
  • ・Reducing CO2 emissions in the retail life cycle by changing building specs, etc.
  • ・Utilization of renewable energy
  • ・Ensuring the implementation of Ten Energy-saving Rules at stores
  • ・Deployment of eco-friendly model stores
  • ・Delivery vehicle: Use of biofuel (B5), electric vehicles, and eco-friendly tires
  • ・Delivery vehicle: Optimization of delivery routes to stores
Energy-efficient refrigeration system (compressor units)
Eco-friendly model store LAWSON Keio University SFC Store